Ondrej Holzman If you're interested in purchasing Bose products, look no further than the Apple Online Store. The Californian company has pulled them from its online store, and we can expect them to stop appearing on brick-and-mortar shelves before too long. The competitive battle between Bose and Beats, which Apple bought in the middle of this year, continues.
About the fact that Apple is going to stop selling Bose headphones, a direct competitor to Beats by Dr. Dre, in his dealings, has been speculated for some time. Now, Bose products have actually been removed from the Apple Online Store. There are no SoundLink Mini or SoundLink III offered here yet.
Bose and Beats though last week they finished sport for a patent related to the reduction of ambient noise, but they continue to fight for every customer in the market. For example, Bose signed a very expensive contract with the NFL, which guarantees that all players and coaches must wear its headphones during games and interviews.
If someone breaks the contract, they will be fined, as 49ers quarterback Colin Kaepernick has already seen. Beats co-founder Jimmy Iovine, however, a similar ban on Beats headphones by Dr. Dre welcomes. This is because it makes great advertising for its products without the company itself having to do anything.
In addition to Beats, Apple stores now also have Sennheiser and Bowers & Wilkins speakers. You have to go elsewhere for Bose products.
... And this will also apply to others who do not submit to Apple's dictates. I think Dr. Dre will gradually gobble up all the other brands if they don't put the price low enough and Apple doesn't get enough margin. The Apple chips were just the biggest piece of junk Apple had ever sold...and the Bose chips were the most high-end I've seen in local Apple stores.