Amaya Toman Apple released a brand new video titled The Underdogs on its official YouTube channel on Tuesday. The video aims to show the public how it is possible to combine various Apple products and services in the workplace to cope with a seemingly impossible task.
The plot of the three-minute commercial takes place in the environment of a company whose employees were faced with the task of designing a round pizza box, which, among other things, has been patented by Apple for several years. But the problem is that the supervisor gave the team only two days to complete this task.
A hectic work process immediately starts, during which various Apple products are shown on the screen, but also functions such as Siri or AirDrop. After a demanding series of meetings, speculations, conjectures, brainstorming, consultations and sleepless nights, the team finally arrives at a successful result, which can be triumphantly presented to their superiors at the right time.
In addition to the four protagonists and other employees of the fictitious company, products such as the iPhone, iPad Pro, iMac, MacBook Pro, Apple Watch, Apple Pencil, as well as the functions of Siri, FaceTime and AirDrop or the Keynote and Microsoft Excel programs played in the spot. The advertisement is carried in a brisk, humorous, fun spirit, and Apple tries to convey in it that its products and services can help work teams to solve even the most difficult tasks creatively, quickly and efficiently.
