Michal Marek Apple defended its position as the world's most valuable brand and in this prestigious ranking compiled by the company Interbrand again showed its back to all its rivals. Google, Apple's biggest competitor in the field of mobile and, more recently, computer operating systems, took second place in the ranking.
In addition to these two technology giants, the top ten also includes Coca-Cola, IBM, Microsoft, GE, Samsung, Toyota, McDonald's and Mercedes. The occupation of the first six places remained unchanged compared to last year, but certain shifts took place in the other ranks. The company Intel dropped out of the top 10, and the Japanese car manufacturer Toyota, for example, improved. But Samsung also grew.
Apple holds its first place for the second year running. The company from Cupertino reached the top of the ranking after being dethroned she took down last year the giant beverage company Coca-Cola. However, Apple certainly has a lot to catch up with this company, after all, Coca-Cola occupied the first place for 13 years.
The value of the Apple brand was calculated at 118,9 billion dollars this year, and its price thus recorded a year-on-year increase of 20,6 billion. In 2013, the same agency calculated the price of the California brand at 98,3 billion dollars. You can also view the complete ranking with the calculated values of individual brands on the website bestglobalbrands.com.
Last month, Apple introduced new larger iPhones with 4,7-inch and 5,5-inch sizes. In the first three days, an incredible 10 million of these devices were sold, and Apple once again broke its year-old record with its phone. In addition, the company also introduced the long-awaited Apple Watch, which should go on sale early next year. The company and analysts also expect a lot from them. In addition, another Apple conference is scheduled for next Thursday, October 16, at which new and thinner iPads with Touch ID, a 27-inch iMac with a fine Retina display and probably a new Mac mini are to be presented.
