Lukáš Čambala A few days ago, new data regarding the use of Apple Music surfaced, but it did not speak entirely in favor of the new music streaming service, so Apple decided to set it straight a few hours after its publication.
Original company survey Music Watch found that 61% of users had turned off auto-renewal of their Apple Music subscription to avoid having to pay for the service after the three-month trial period. Only 39% of users planned to switch to a paid mode in the fall.
However, according to Apple's official statement, up to 79% of existing users intend to continue using its service after the trial period. It follows that only 21% of users, out of the total 11 million, does not intend to continue in the service. Apple rushed with the official data shortly after the publication of a not very flattering survey Music Watch.
Music Watch then demanded an answer to the question of how many users actually turned off the automatic subscription renewal feature, however, the data is not entirely accurate, as users were probably afraid of an unexpected payment, so most turned off the feature before they could take any opinion on Apple Music.
It's also not entirely clear what Apple means by "active users." Are they still using the app? Do they use paid services? Are they listening to Beats 1 radio, which doesn't actually require an Apple Music subscription? According to Apple active users use the service "on a weekly basis".
It is understandable that the data he provided Music Watch, will not be completely adequate, as only a handful of the actual number of users participated in the survey, but it at least gives an indication of what the users' opinions and future plans are approximately.
I am among them. I wouldn't even mind AM so much if it didn't completely throw some playlists off my mind.
Apple is lying.
Private statistics from us from work. There are 4 of us with iPhones. 3 we tried Apple Music. He tried one and apparently it will work, and we canceled two already during the second week of the trial and switched to free spotify. I think I will pay spotify.
I don't know if Apple is lying, but maybe I didn't even connect at all :)
I gave them two weeks to find out that it's not worth it, it's not a UX miracle, Apple was trying to pretend... In fact, they haven't presented a GUI miracle since the iPhone and iPad for a long time... :-/
ad articles below, but I think apple claims it worldwide, not for the Czech Republic - and I can imagine that to the west of our borders and in China (if it is allowed there) success could be...
There are even more combinations... For example, you cannot connect to a "family account" as part of the trial... So if the parent intends to pay for AM and the children are already playing with it, they usually have an activated trial for themselves, but automatic renewal is prohibited, because from September he will connect to "family".
Otherwise, I think that for now it's more of just useless debates and that the success of the service will be decided by what happens in the fall, after Apple introduces the promised AM client for Android and PC. There is considerable potential here for new users or family subscriptions. If Apple succeeds in reaching this group, it will be an undisputed success. But if he fails in this, then it will be more questionable.
People have a habit of distinguishing between BLACK and WHITE.
Apple always prefers to adjust it to GOLD x SILVER x SPACE GRAY.
So far, I consider the Apple Music app in iOS to be a very bad app (although in the current Apple Cook style it is standard) until I stopped listening to music altogether. If I'm listening to an hour-long set, seeking is a big horror – a few pixel lines for the fingers of an adult is UX hell. Do you know if it is possible to use an alternative player on the iPhone that I can use to replace Apple Music?
Spotify ;)