Amaya Toman The echoes of Monday's Keynote, at which Apple presented several completely new services, are still resonating in the media. She was also one of them Apple TV +, which will become part of the updated Apple TV app. The new service will offer streaming of original video content across genres. The pleasantly surprising news is that it will also be included in some third-party devices, such as Amazon's Roku or Fire TV. What might seem like a generous gesture on Apple's part is more of a necessity, necessary for the success of the service.
Excited that Apple intends to expand its app offering to other devices, expressed yesterday, for example, CEO of the Year Anthony Wood. Despite its own relatively large user base, for TV+ to be successful, Apple needs those who don't own the hardware to be able to access the service. The group of users who own a smart TV or streaming device, are interested in Apple TV+ and don't plan to buy an Apple device is a large one, and one Apple shouldn't ignore in any case - even though the initial target audience will be existing owners iPhones, iPads, Macs and Apple TV.
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Petr Škuta Wood himself expressed himself in this spirit, saying that if Apple wants to succeed with its new service, it will have to make it available to at least owners of Roku and similar platforms. Roku holds the position of the most successful distributor on the American market and thus has a large user base. Apple's entry into the streaming market may not have any negatives - for example, the aforementioned Roku profiles itself as a platform for everyone and benefits from the wide range of content it offers.
The Apple TV+ service will officially launch this fall, while the updated TV app will be available to users as early as May. Apple wants to bring the application to several third-party platforms, one of the first of which will be Samsung smart TVs. In the course of the year, the application will also be extended to devices such as Amazon Fire or the aforementioned Roku.
