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In this regular column, every day we look at the most interesting news that revolves around the California company Apple. Here we focus exclusively on the main events and selected (interesting) speculations. So if you are interested in current events and want to be informed about the apple world, definitely spend a few minutes on the following paragraphs.

Apple TV's share of the smart box market is literally miserable

In 2006, the Californian giant showed us a new product, which at the time was called iTV and it was the very first generation of the popular Apple TV today. The product has come a long way since then and has brought a number of great innovations. Although Apple TV represents cutting-edge technology and offers great functions, its market share is quite poor. Current data has now been brought by analysts from a renowned company Strategy Analytics, according to which the mentioned share of the global market is only 2 percent.

Apple TV's share of the smartbox market
Source: Strategy Analytics

The total number of all products in the smartbox category is roughly 1,14 billion. Samsung is the best with 14 percent, followed by Sony with 12 percent and the third position was taken by LG with 8 percent.

Apple shared a funny ad to promote privacy

Apple has always focused on the security of its users when it comes to Apple phones. In addition, this is demonstrated by a number of great advantages and functions, among which we could include, for example, advanced Face ID technology, the Sign in with Apple function and many others. The Californian giant has recently shared a very interesting and above all funny advertisement in which it focuses on the privacy of users.

In advertising, people excessively and embarrassingly share their personal information with random people. This information includes, for example, credit card number, login information, and web browsing history. For example, you can cite two situations. At the very beginning of the spot, we see a man on a bus. He starts exclaiming that he has looked at eight sites of divorce lawyers on the Internet today, while the other passengers look at him in amazement. In the next part, we see a woman with two friends in a cafe when she suddenly starts talking about buying prenatal vitamins and four pregnancy tests at 15:9 on March 16.

iPhone privacy gif
Source: YouTube

The entire ad is then concluded with two slogans that can be translated as “Some things should not be shared. iPhone will help you with that.” Apple has already commented on the topic of privacy several times. According to him, privacy is an elementary human right and a key element for society itself. It is also certainly not the first funny advertisement on the subject.

Promoting privacy during CES 2019 in Las Vegas:

Last year, on the occasion of the CES trade fair in Las Vegas, Apple put up huge billboards with the slogan "What happens on your iPhone stays on your iPhone,” which directly alludes to the classic motto of the city – “What happens in Vegas stays in Vegas.If you would like to learn more about Apple's approach to privacy, you can visit this page.

Apple has just released new beta versions of its operating systems

The official release of the upcoming operating systems is slowly around the corner. For this reason, Apple is constantly working on them and trying to catch all the flies so far. The narrow public and developers help with this by using beta versions, when all recorded errors are subsequently reported to Apple. A short time ago, we saw the release of the seventh beta version of the iOS 14 and iPadOS 14 systems. Of course, macOS was not forgotten either. In this case, we got the sixth version.

MacBook macOS 11 Big Sur
Source: SmartMockups

In all cases described, these are developer beta versions available only to registered developers with the appropriate profile. The updates themselves should bring bug fixes and system improvements.

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