Ondrej Holzman In Cupertino, they continue with the creation of advertising spots, which at first glance you would certainly not say are intended to promote any of the apple products. Just released a video titled Your Verse Anthem in 90 seconds, it shows how wide a range of uses the new iPad Air has...
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The main point of the whole ad is Robin Williams' speech from the movie Dead Poets Society (Dead Poets Society) from 1989. It talks about poems and human life, and against this background, Apple once again shows with great cinematography and enthusiasm where its iPad Air can be used everywhere. There is diving, filming, concerts, ice hockey, mountain climbing and more.
The entire advertisement is complemented by another section on the Apple.com website called Your Verse, where Apple demonstrates the use of the iPad Air in various life stories and professions. So it continues in style previous ads Life on iPad.
The ad is nice, but it seems to me more like an ad for a tablet in general - how to use it. In other words, it is actually a disservice to the competition, which already only has to promote its product.
Since no other tablet has such a selection application, I think you know what I'm doing :)
I don't think it's an ad for the competition, just like it's not an ad for the competition that all the NFL players spin the trophy with their iPhones :D