Adam Kos We don't see under the hood of Apple Park, and we don't even know what goes through the minds of individual representatives of the company anyway. Even Apple is not immune to the current economic situation. Instead of widespread and unpopular layoffs, however, they are pursuing a different strategy. Unfortunately, it may end up costing him more than he is willing to admit.
The current economic situation affects everyone. Employees, employers, companies and every individual. By making everything more expensive (even the operation itself), by having deeper pockets (inflation and equal wages), because we don't know what will happen (will/won't there be a war?), we save and don't buy. This has a direct consequence on the drop in profits of companies that are trying to match them somewhere. If we look at the world's largest companies, such as Meta, Amazon, Microsoft and Google, they are laying off their employees. Salaries saved are then supposed to compensate for these falling numbers.
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It stands to reason that it works for them. But Apple doesn't want to lose its employees just to overcome some indefinite period of uncertainty and then recruit them again in a complicated way. According to Mark Gurman of Bloomberg because he wants to overcome this crisis with a different strategy. It simply puts an end to the most expensive, and that is the research that goes hand in hand with the development of new products.
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Vratislav Holub What products will be beaten?
At the same time, Apple is working on many concurrent projects. Some are to come to market earlier, some later, some are more important than others. iPhones will logically be viewed differently than Apple TV. It is precisely those low-priority projects that Apple is now postponing, regardless of the fact that they will then reach the market with a delay. In this way, other and more important projects will receive the funds reserved for them.
The problem here is that a project stopped in this way will be very difficult to restart. Not only can the technology be elsewhere, but since the competition can present its more technically advanced equipment, logically the one that is worse and comes later will not have a chance of success. At Apple, it is customary for individual teams to work only on their own solutions, if they do not reach the others. That's why this step is rather strange.
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It is not entirely possible for those who worked on, for example, Apple TV to move to the office next door and start working on iPhones. So the company's strategy is good, but in the end it pays for workforce that it practically does not need. However, it is true that Apple also avoided hiring more employees, as did Meta in particular, which is now again laying off tens of thousands of employees.
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So where will Apple redirect its finances? Of course on iPhones, because they are his breadwinner. MacBooks are also doing well. However, sales of tablets are falling the most, so it can be assumed that this will have an impact on iPads. Apple doesn't even make an extreme profit on smart home products, so we probably won't see a new HomePod or Apple TV anytime soon.
imho, companies that have laid off must also cancel projects - if nothing else, they won't have people to work on projects...