Ondrej Holzman The last time Steve Jobs used his famous "One more thing" was in June 2011. At that time, iTunes Match became a bonus to the already introduced news. After Jobs' death, no one at Apple has yet dared to include a picture with the magic three words and the ellipsis in the keynote. However, others did it for him – the Chinese company Xiaomi shamelessly borrowed this slide.
It was in this way that Xiaomi's executive director Lei Jun presented the new products. His company presented the bracelet to the world as a bonus We Band, a very cheap accessory to the already introduced smartphone My 4 with the Android operating system.
The news from the Xiaomi workshop immediately caused a stir, so Hugo Barra, the global vice president of the company, who moved to the Chinese ambitious manufacturer only a year ago from Google, appeared before the journalists. But he is already tired of the constant insinuations that Xiaomi is copying Apple. For The Verge Barra also explained that the products are not called "Mi" by chance. The company is trying to be perceived and referred to as "Mi", not the longer "Xiaomi", which is much more difficult for most potential customers to pronounce and therefore more difficult to spread brand awareness.
Regarding the accusations of copying Apple products, Barra said that he sees Mi as an "incredibly innovative company" that strives to continue to improve and refine its products, and that he is tired of all the sensationalism. However, the similarities between Apple and Mi products are more than obvious. The previously mentioned Mi 4 smartphone has beveled edges in the style of the latest iPhones, the Mi Pad completely copies the size of the Retina display of the iPad mini, including its resolution, and its chassis is made of the same plastic as the iPhone 5C.
Well they didn't? Yes, they did! The iconic "one more thing" slide. Priceless - Xiaomi Mi4 pic.twitter.com/bD9UamXVBl
— Sascha Pallenberg (@sascha_p) July 22, 2014
Barra, however, is not swayed by such comparisons. "If you have two similarly skilled designers, it makes sense that they'd come to the same conclusions," Barra says, though for his tablet's 4:3 aspect ratio, for example, the Mi was definitely inspired by Apple rather than anyone else, since most Android tablets have a 16:9 aspect ratio. XNUMX.
"We don't copy Apple products. Period," declared Barra resolutely, and if anyone wanted to believe him not to copy Apple at this moment, Mi completely agreed with a single image during his presentation. Although Barra claims that the presentation style of Steve Jobs - and he is certainly right - was not only inspired by Mi, no one has yet dared to use Jobs' phrase "One more thing...". Although this does not necessarily mean that they copy everything from Apple in Mi, from the text of the presentations to the appearance of their products, it certainly does not rid Mi of the above-mentioned accusations, rather the opposite.
The still relatively young company will certainly still have a chance to fulfill Barr's words about its own invention and maximum concentration in improving its own products in the coming months and years. However, Mi is currently planning to expand mainly in China and adjacent markets, it is not going to the United States in the near future, so the similarity with the iPhone and other products may be more of a plus.
Well, like sorry, but the phrase isn't so unique and unusual that its use automatically indicates copying... a bit of a camel gnat isn't it?
It's a common phrase, but let's face it: who do you associate that phrase with, especially at keynotes about electronic devices?
It's pretty rude of them. On the contrary, I admire Apple that after the death of Jobs, they leave "his" sentence aside.
It used to bother me, but now I watch how the competition has pushed smartphones so far that they are looking to change something in Apple. At least the diagonal... otherwise, of course, it's an attempt to copy, but there were times when no one knew how to make even those copies...
"If you have two similarly skilled designers, it makes sense that they would come to the same conclusions," :-D Sure. Two years after the first :)
good ad thumbs up for xiaomi marketing. I didn't know such a company existed until now...
Imitation is the most sincere form of flattery ;)
Well, as I look at their presentation, it's not just about copying "one more thing"... they basically copied the entire style of their keynote (including videos and stories :))
https://www.youtube.com/watch?v=AYQOdN_85CQ
It's so funny, but on the other hand, you probably can't expect someone to say officially "yes, we copy, we like how they do it, so why not copy". This is like when Putin will claim that the military equipment and soldiers are not from the Russian army. Everything points against them, but simply "NO!" :-) Still try to look at Razer and the presentation of the Blade and possibly their videos. If their boss wasn't so optically young, I'd probably have a crush on him :)
I also saw Razor's presentation and the best part was the part demonstrating the thinness of their laptop :D
Do you mean the 14″ Macbook Pro version with Windows OS? :-)
Somehow :)
https://www.youtube.com/watch?v=xDJU3OmbbDA
jj, that's it, thanks :-) like, I would buy it, sell it here, even though it had a terribly bad display... the newer version solved it, but in addition to the quality, it also added resolution and that's the reason why I'm getting rid of the retina... but that's another song...
Oh man it's a parody…unreal, thanks.
Wow, this is already unreal. How can they get away with it? Close companies too! Dirt.
So when will they face a lawsuit... On the one hand, it's not surprising, on the other hand, isn't it embarrassing for them? I'll answer myself, it's not :)
After all, it's Keynote just in Asian presentation. It's scary how they copy everything
What else do you think I can do, Asia. Just let them stay there in their asses. It's clear to see that it's all just a copy, as soon as I saw them I said so and I see I'm not the only one. It is extremely unacceptable and rude that they can get away with it, there should be a worldwide organization that would shut down these Korean and Chinese sh*ts in a moment. What do they think that someone will buy it for them in the US? Hah, they're wrong.
The best beater was Steve anyway.. :'( RIP