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Almost from the very beginning, the prices of Apple products can be described as above-standard, to say the least. For many people, they are the reason to prefer another brand, and there is constant speculation about whether it is really necessary to sell hardware for such amounts. However, Apple has always been able to justify higher prices and there are plenty of users who are happy to pay extra for an Apple product. One thing is certain - the rising prices of Apple devices cannot be ignored.

Jeff Williams, Chief Operating Officer of Apple, spoke at Elon University last Friday. He gave a short speech to the students, which was followed by a space for discussion and questions. One of the students present asked Williams if the company plans to lower the prices of its products, citing a recent report that the manufacturing cost of one iPhone is about $350 (converted to about 7900 crowns), but it is sold for almost three times as much.

 

To the student's question, Williams replied that various speculations and theories regarding product prices have been connected with the Cupertino company and his own career probably since forever, but according to him, they do not have too much informative value. "Analysts don't really understand the cost of what we do or how much care we put into making our products," added.

As an example, Williams cited the development of the Apple Watch. Customers had to wait a while for a smart watch from Apple, while the competition was briskly churning out all kinds of fitness bracelets and similar products. According to Williams, however, the company really cared about its Apple Watches, building a special laboratory for them where, for example, it thoroughly tested how many calories a person burns during various activities.

But at the same time, Williams said he understood the concern about the rising prices of Apple products. "It's something we're very aware of," he told those present. He denied that Apple had ambitions to be an elitist company. "We want to be an egalitarian company, and we're doing a huge amount of work in emerging markets," concluded.

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Source: Tech Times

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