Apple has joined Instagram. It promotes photos taken with an iPhone

It was not so long ago that it was practically unthinkable for Apple to be officially active on a social network, unless we count the interest accounts of iTunes or the App Store. However, some time ago, the Californian company started tweeting and has now also launched a campaign on Instagram.

“Welcome to @apple. Tag #ShotoniPhone, if you want to join,” it reads at Apple profile on Instagram, where there is currently a campaign for photos taken with an iPhone. Apple has been leading the way here in various forms for several years, and now it's also making its way onto the popular social network.

Apple always tags the author of each photo and adds a short description, which is now also included as spoken text with the photo itself. It will be interesting to see how the iPhone maker uses Instagram in the future.

Na Facebook a Twitter because he has empty accounts that he only uses for advertising campaigns, but he started posting on Instagram right away, so it seems that the approach here will be different.

If you're lucky enough to add #ShotoniPhone to your photo, you too could be selected for a prominent position on the Instagram page @apple.

A look through the lens of iPhone users around the world. Tag #ShotoniPhone to take part. – Words and images by @koci, @itsreuben, @danilo, @_xst, @subwayhands, @marcelonava, @brockdavis, @lanadeathray, @thesdcowgirl , @inomad, @_yaisyusman_, @dawn_denfeld, @pauloctavious, @jeremysnell, @laurazazanis, @ryanpernofski, @abstractconformity, @mirafilm, @joez19, @daniil, @oli_op, @fotombo, @j9ryl, @tertiusalio, @maggiefortsonphoto, @ trevorpaulhus, @rodrigomartinezfotos, @louiegraphy, @vmiura, @lfleischer, @vasjenkatro, @stevenxuex, @ianteraoka, @easonhsiung, @omidscheybani, @tamon_, @jaywilliamsphotography, @holephoto, @bigheadtaco, @mamacaxx

A post shared by apple (@apple), Aug 7, 2017 at 5:15 am PDT