Michal Marek In general, Apple places great emphasis on ecology and a responsible approach to the environment. This time, however, Apple's green efforts were given quite a bit of space even during the much-watched keynote, even before the introduction of new products. Lisa Jackson, Apple's most senior woman in the matter, who serves as the company's head of environmental and political and social affairs, took the stage.
The California-based company boasted that 93 percent of all its facilities, which include office buildings, Apple Stores and data centers, already run purely on renewable energy. Apple is thus successfully approaching its ambitious goal set two years ago to use 21 percent renewable energy. In the United States, China and XNUMX other countries of the world, this ideal state has already been achieved.
The company's data centers have been running on renewable energy since 2012. Solar, wind and hydropower plants are used to obtain it, and geothermal energy and energy from biogas are also used. In addition, this year, Tim Cook announced that the company is planning to build a more than 500-hectare solar farm that will supply energy to Apple's new campus and other offices and stores in California.
Lisa Jackson also talked about the company's latest initiatives, which include, for example 40 megawatt solar farm in China, which was managed to be built without disturbing the local natural environment, which was demonstrated in the presentation by a yak (a well-known representative of true turus) grazing directly between the solar panels. Another Chinese project that they are obviously proud of in Cupertino is the solar panels placed on the roofs of more than eight hundred high-rise buildings in Shanghai.
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The handling of paper also received attention from Lisa Jackson. Apple mainly uses paper for product packaging, and the company is proud to treat the wood used for this purpose as a renewable resource. Ninety-nine percent of the paper used by Apple is from recycled material or from forests that are treated in accordance with the rules of sustainable development.
Apple's progress in recycling retired iPhones is certainly worth mentioning. In the video, Apple demonstrated a special robot named Liam, which is able to disassemble the iPhone almost to its original form. Liam disassembles the entire iPhone from the display to the base plate to the camera and allows the gold, copper, silver, cobalt or platinum components to be properly recycled and the material reused.
