Philip Houska Social media is not leaving Apple alone even now. After some failures in this field, a new initiative is being prepared to benefit from the basic principles of Snapchat. He reports this with reference to his solid sources Mark Gurman from Bloomberg.
If the speculation comes true, it will be far from Apple's first attempt to break into social media networks. He first wanted to break through in 2010 with the music social network Ping, which was fixed on the iTunes platform, and still has the Connect service integrated within Apple Music. Neither of these services are (in the case of Ping, she was not) so much successful, To she received a standing ovation. However, the technological giant is not giving up and is planning a new thing.
The new application is supposed to bring a similar experience, which is built on, for example, the rival Snapchat. In particular, it should be about recording and editing short videos with the possibility of adding various filters or pictures. The user interface is designed to provide simple one-handed operation and should take no more than one minute to complete.
It is said that Apple could borrow the square format of photos and videos from the competing Instagram, but the wide possibilities of sharing on social networks and with your friends are more important.
The new social application is to be worked on by the team in charge of applications such as iMovie and Final Cut Pro at Apple, and the launch is being prepared for 2017. In general, next year Apple is going to integrate much more social elements into its operating systems, and it is applications similar to Snapchat could be part of these efforts.
However, it is not yet clear whether this will really be a separate application, or whether Apple will integrate these functions into an existing one. Already in iOS 10, which will be released to the public in a few weeks, a significantly improved Messages application will arrive, approaching, for example, Messenger from Facebook. It is also not clear whether a possible new application would be available only for the Apple platform, or if it would also arrive on Android. This could be key to the success of the service.
The reason why Apple continues to try to penetrate more into social networks and the connected world is obvious. Five of the top ten most popular apps in the App Store, which are free and from third-party developers, belong to Facebook and Snapchat.
wrong, wrong, wrong…. it would be enough to be able to share from iphones !!!normal!!!! in the way of photos and videos to people who don't have iphones... social networking is bullshit.
We send them to each other via WhatsApp, Messenger... You can also link to albums in iCloud or Google Photos.
Can't Google and Facebook be left out of it?
Google is my big brother, and Facebook is getting close to that.
BLEACH!
In case of fear of big brother, send photos via tutanota or via 24print.eu ;-)
I share photos like this normally via iCloud with the creation of albums. Easy and simple. So it would rather be enough to know how to work with iOS