Amaya Toman During its Keynote last week, Apple officially presented new services in the field of publishing or streaming video content and its own credit card. Even before the conference, it also quietly introduced the new iPad Air and iPad mini or the new generation of wireless AirPods headphones. The aforementioned actions of the Cupertino company did not go without a reaction from Guy Kawasaki, who worked at Apple from 1983 to 1987 and then between 1995 and 1997.
Guy Kawasaki:
Kawasaki in an interview for the program Make It on the station CNBC confided that, in his opinion, Apple has to some extent resigned to the innovations for which it was famous in the past. According to Kawasaki, nothing has come out of Apple's production that would make him "wait like a crazy person outside the Apple Store all night" before the product finally goes on sale. "People aren't queuing up for Apple Story right now" stated Kawasaki.
The former Apple employee and evangelist acknowledges that new iPhones and iPads keep getting better and better with each update, but people are also asking for completely new categories to be created, which isn't happening. Instead, the company relies on the proven world to serve only improved versions of products that have been working reliably for many years. The problem, according to Kawasaki, is that Apple has set itself such high expectations that only a handful of other companies can keep up. But the bar is also so high that even Apple itself can hardly overcome it.
But at the same time, in the context of newly introduced services, Kawasaki questions whether Apple is a company that produces the best devices, or rather a company that focuses on the best services. According to Kawasaki, it will be more of the latter case at the moment. While Wall Street investors were rather disappointed with the card and services, Kawasaki sees the whole thing a little differently.
He mentions the skepticism with which products such as the Macintosh, iPod, iPhone and iPad were met after their introduction, and emphasizes that the predictions predicting the failure of these products were cruelly wrong. He also remembers how in 2001, when Apple launched its chain of retail stores, everyone was convinced that, unlike Apple, they knew how to do retail. "Now many people are convinced that they know how to do service," reminiscent of Kawasaki.
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I can already see how someone waits all night for an overpriced iPhone or problematic and overpriced macbook pro ???
So, for example, was it like that on the iPhone x?