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Apple's situation in the Chinese market has been a hot topic in recent weeks. iPhone sales are not doing very well here, Apple's business is negatively affected by a patent dispute with Qualcomm, and relations between the United States and China are generally strained. Competition in the form of more affordable devices from local manufacturers also plays a significant role here.

China's National Business Daily today brought news that iPhone sellers there are reducing prices for the iPhone 8, 8 Plus, XR, XS and XS Max in agreement with Apple. The prices of these models in China will drop by up to 1500 crowns. The news of the price cuts followed just hours after Apple announced that it was cutting production by another ten percent for the next three months.

iPhone XS camera FB

In the context of iPhone prices, this is not a significant discount, but the reduction is not a step that Apple should resort to in the habit. He did so, for example, in 2007. Two months after its launch, he discounted the original iPhone by $200, to dissatisfied customers who bought the undiscounted device immediately after its launch, Apple offered compensation in the form of a hundred dollar purchase credit.

A series of recent events could suggest that Apple may not actually be doing as well as it would have expected. However, its director Tim Cook repeatedly and persistently convinces the public of the opposite. In one from recent interviews for example, he indicated that he was not particularly concerned about the lackluster sales of the iPhone. According to Cook, Apple wants to increasingly focus on services, which is indicated by the expansion of AirPlay 2 support for TVs from third-party manufacturers, as well as the planned launch of its own streaming service.

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