Michal Marek Apple Pay arrived in Singapore this week, raising questions about when and where the service will expand next. Technology server TechCrunch that's why he interviewed Jennifer Bailey, a woman from Apple's top management, who is in charge of Apple Pay. Bailey said Apple wants to bring the service to every major market in which the company operates, focusing primarily on expanding the service in Europe and Asia.
Apple Pay now works in the United States, United Kingdom, Canada, China, Australia, and Singapore. In addition, Apple has published information that the service will soon also arrive in Hong Kong. Jennifer Bailey said that the company takes into account a number of factors in its expansion plans, the most important of which is, of course, how big the given market is from the point of view of Apple and the sales of its products. However, the conditions on the given market also play an important role, i.e. the expansion of payment terminals and the rate of use of payment cards.
Exactly how Apple Pay will continue to expand, however, is certainly not in Apple's hands alone. The service is also tied to agreements with banks and companies Visa, MasterCard, or American Express issuing payment cards. In addition, the expansion of Apple Pay is often hindered by merchants and chains themselves.
In addition to the Apple Pay service itself, Apple also wants to significantly strengthen the role of the entire Wallet application, in which, in addition to payment cards, boarding passes, etc. also store various loyalty cards. These are the ones that should significantly increase in Apple's electronic wallet, which will be helped by cooperation with retail chains.
With iOS 10, Apple Pay should also become a tool for so-called person-to-person payments. Only with the help of an iPhone, people could easily send money to each other as well. The novelty could be presented in a few weeks at the WWDC developer conference.
How exactly are merchants preventing Apple Pay from expanding?
For example like this: http://appleinsider.com/articles/16/05/16/resisting-apple-pay-walmart-pushes-its-own-e-wallet-to-over-500-retail-stores
Hopefully we'll see you soon...
Do you think Apple Pay will be here before a brick-and-mortar Apple Store?
Undoubtedly.
I'm just not so sure. Is there any market where apple pay is already available and there is no physical store? Somehow logically, I would see the store first, then maybe siri and then maybe apple pay :D
Logical reasoning, it's a shame :-( When I consider that many cards still have a "magnetic stripe", that nowadays "scam" systems based on Raspberry PI can be installed in machines and you have no chance to notice anything, not to mention that ATMs they run on WinXP, which are already...passed...Apple Pay looks like a very great alternative (I don't mention the Google solution because I don't know how it works, but if it works similarly and there's only a token about the fact that you can pay, then of course Google too)
The brick-and-mortar Apple Store and Apple Pay are not connected to each other in any way. With Apple Pay, everything is just a matter of Apple's agreements with banks or card issuers. For example, the Czech market is perfectly prepared for Apple Pay (perhaps as one of the best in the world), all you have to do is sign the papers.
I understand that they are not tied to each other. And that the Czech market is ready (this is still being talked about everywhere), but I still think that if Apple hasn't "stumbled" on us with Siri and the Apple Store, then Apple Pay won't be here before, no matter how hard Czech banks try. :)
Apple pay does not need the Apple store to function. The Apple Store won't be here anytime soon.