When you think of Apple's professional apps, most people only think of Final Cut Pro for video and Logic Pro for music. Unfortunately, Apple does not offer anything else and instead only develops these applications that it bought in the past and thus took under its wing. But Apple still lacks one segment. If we have professional software for working with video and music, where is the photo editing program?
Of course, native Photos are available, which have many options. For many apple users, they even fully replace Lightroom from Adobe, as they are equipped with practically the same tools, and most importantly, they work natively within the system. In the same way, they can be used for editing on iOS/iPadOS, but people prefer to reach out to the competition, or save their editing for cases when they work on a Mac. In theory, however, Apple could take it a little further.
Professional graphics software
As we already mentioned in the very introduction, Apple does offer full-fledged solutions for editing videos or creating music, but it forgets graphics a bit, which is certainly a shame. This segment is currently completely dominated by Adobe with its Photoshop, Illustrator and InDesign programs, although Serif is slowly breathing on its back. It practically copied the mentioned programs, but it does not offer them for a monthly subscription, but for a one-time fee. So it's no wonder that the popularity of this software is skyrocketing. In addition, even Apple mentioned some of the programs in the past with newly introduced Macs and thus indirectly promoted them.
Purely in theory, Apple could enter the graphics program market and bring its own solution for working with raster and vector graphics and DTP. The Cupertino giant clearly has the resources for this, but unfortunately it does not use them, and it is therefore not clear whether it will ever enter this segment. Although we don't have graphics programs from Apple at our disposal, it is necessary to realize that they are not even talked about and are not part of any leaks or speculations. In the end, it's quite a shame.
Benefits for Apple
However, Apple would not only benefit financially from graphic applications, but at the same time it would get a great way to promote its devices as well. Because when it presents news, we can often hear empty talk about how once developers adapt their apps, they will be so much and so much faster. If, on the other hand, he had his own solution, he would gain additional independence from these developers and thus be able to prepare everything ahead of time. And subsequently? Then present everything as a finished and tested thing that simply works as it should.
However, as already mentioned above, there is currently no talk of the arrival of graphic software, either for raster or vector graphics, among apple users. Rather, it seems that we can rather forget about something similar (for now). Although we would welcome such software.
In the past, Apple had competition for Lightroom (Aperture), but in 2014 it ended development and it was no fun. At the same time, it was a neat app, I worked on it myself for about a year and it suited me better than Lightroom, and the results from it were a little different, which is nice. A good substitute is Capture One, it's unnecessarily complicated, but I end up using adobe anyway, because for about 260 CZK per month I have Lightroom and classic Photoshop at my disposal, which I only need marginally when I happen to make graphics for the web. In addition, for macOS and iPadOS, and even Windows. It's hard to compete with that.