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Speculations and conjectures of enthusiasts have turned into certainty, and at today's keynote, Apple really presented a cheaper variant of the iPhone with the designation "5C". The phone is very similar in appearance to its older sibling, the iPhone 5 (shape and layout of control and hardware elements), but it is made of colored hardened polycarbonate. It will be available in five colors – green, white, blue, pink and yellow.

In terms of hardware, the iPhone 5C will offer a four-inch (326 ppi) Retina display, an Apple A6 processor and a powerful 8MP camera comparable to the iPhone 4S and 5. In addition, the camera lens is protected by "scratch-proof" sapphire glass, which is not the case with the iPhone 4S . On the front of the phone we find a FaceTime HD camera with a resolution of 1,9 MP. If we look at connectivity, there is LTE, Dual-Band Wi-Fi and Bluetooth 4.0.

Two different models will be available for purchase – 16GB and 32GB. For a cheaper option with a two-year contract with American operators Sprint, Verizon or at&t, the customer will pay $99. Then $199 for the more expensive version with higher memory capacity. On Apple.com the price for which the unsubsidized iPhone 5C is sold by the American T-Mobile has already appeared. Without a contract and blocking, people will be able to buy the colorful novelty from this operator for 549 or 649 dollars respectively.

In connection with this iPhone, new rubber cases in different colors will also be released on the market, which will protect the plastic iPhone and make it even more colorful. Those interested will pay $29 for them.

The cheaper iPhone model is no big surprise and Apple's strategy is clear. The Cupertino company now wants to extend its success to developing markets, where customers have not been able to pay for a "full-fledged" iPhone. However, the surprise is precisely the price, which is far from being as low as expected. The iPhone 5C may be a nice and still rather bloated phone, but it's definitely not cheap. A colorful and cheerful phone made of high-quality plastic and with a bitten apple on the back will certainly find its fans and supporters, but it is not a device that can compete with cheap Androids in price. The 5C is an interesting revival of Apple's phone portfolio, but it's certainly not the groundbreaking product that will bring the iPhone to the masses worldwide. If you are interested in a comparison of all three iPhone models sold at the same time, you will find it <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a> on Apple's website.

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