Apparently, Apple is really serious about the movie and series world. Not only have exclusive tracks appeared on Apple Music like recording from Taylor Swift's concert line a a VICE documentary series about ethnic music, but there was also speculation about the arrival of a dark six-parter drama "Vital Signs" starring the legendary Dr. Nap. In addition, Apple is planning to release another serial novelty that it is preparing.
The company's first official TV series will be about apps and their overall ecosystem, and will feature Black Eyed Peas frontman will.i.am, as well as TV veterans Ben Silverman and Howard Ownes.
It was Silverman, executive producer of TV series like Jane the Virgin, Marco Polo, flaked a Chancellor, suggested such an idea to Eddy Cue, senior vice president of Internet software and services, with whom he worked for a time.
"We can tell the stories behind how apps are developed and then created," said Silverman. The idea is said to have come from the minds of will.i.am, also a technology entrepreneur, and media producer Ownes. However, it was Silverman who brought it to Apple, who is convinced that he will be the only one to turn this idea into reality.
"One of the things that's always been great about the App Store is people's ideas to create something," said Cue for The New York Times and added that in his career he has already seen many such stories, which are in some ways very inspiring for other aspiring developers.
"It doesn't mean that we're going to start producing a lot of film or TV projects," Cue added, noting that in the future it would be mainly exclusive projects that would be about either music themes or themes with apps, rather than broader ambitions to get into film/serial spheres. The point of such a project will be to show people the "brand new thing" that Apple is working on. Cue also told the public that the result will be available to watch on Apple TV, iPhones and iPads.
Interestingly, he did not mention "Vital Signs," a semi-biographical drama that will also feature a member of the pioneering hip-hop group NWA and an Apple employee associated with the Beats brand, Dr. Dre.
With such a **** who steals music ….. step aside.
I wonder if Apple will come up with something like Apple Movies - along the lines of Apple Music - pay for a membership and watch movies - for around €20 it would be a blockbuster.
I use Apple Music and it's great - I'd need the same for movies - it's quite expensive to buy them and the "request" is even worse - if it was for 1€ ok but 5€ is an exorbitant price - yes, if I go to the cinema too it costs the same, but it's a different experience.
Agreed... it will work out almost immediately to rent a movie from them or go to the cinema.... and for me, the cinema still leads... if only the price of old films would go down, but no...
I'm just afraid that it would be significantly more than €20/month...
I assumed that Apple Music costs €5,99 and one album costs around €7-10 - they are cheaper, but also more expensive - so membership is practically cheaper than buying one album.
Considering that the most common price for buying a movie is €8-15, on the other hand, €20 for a membership is a higher ratio than for music - it could be justified by a certain exclusivity.
When I look at services like Netflix, the price is from €8 to €12 depending on the quality.
So, with a price of €20, Apple would be one of the most expensive, while for at least 90% of users it would be more advantageous than buying or renting movies at a disadvantage - it should be mentioned that in the US the ratio between the price of a movie and the purchase and rental is set quite differently - in The Czech Republic is not really worth borrowing.