Michal Marek Apple released a new iPad ad yesterday that demonstrates just how powerful a creative tool the tablet is. The latest addition to the campaign titled "Change" shows us Swedish singer Elliphant, Los Angeles producer Gaslamp Killer and English DJ Riton.
The ad shows the three musicians working on a new remix of singer Elliphant's 'All Or Nothing', handling all the activities involved in creating the new song using an iPad. He writes the song on an Apple tablet and ensures its production and final recording.
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Several specific applications for working with music appear during the advertisement. These applications are also presented in writing at website of this campaign. These include GarageBand directly from Apple and four other applications from third-party developers. Applications received special attention NanoStudio a iMPC Pro, applications intended for production, Serato Remote, an instrument made for the stage at live shows, and Manual Camera for video recording.
The series of ads called "Change" started after the release of the latest iPad Air 2 and represents the continuation of the previous similar campaign "Your Verse" that came last January for the original iPad Air. The "Your Verse" campaign saw several sequels, so we certainly have a lot to look forward to this year with "Change".
Well, this is another meaningful use right after the Ipad as a reliable outdoor GPS in the mountains, recording studios are shaking - Franta Vomáčka cuts albums with her 16GB Ipad like Baťa cvikky :D