Ondrej Holzman In October, Apple presented only one new computer at the keynote, MacBook Pro, which immediately raised many questions about what this means for other Apple computers. Especially desktop ones, when, for example, Mac Pro or Mac mini have been waiting for revival for a long time.
Apple has been keeping customers in the dark until now, but now it has finally addressed the matter (unofficially as part of an internal report) the most professional, CEO Tim Cook.
In October we introduced the new MacBook Pro and in the spring a performance upgrade for the MacBook. Are desktop Macs still strategic for us?
Desktop is very strategic for us. Compared to a laptop, it's unique because you can put a lot more power into it - bigger screens, more memory and storage, a wide range of peripherals. So there are many different reasons why desktops are really important, and in some cases critical, to customers.
The current generation of iMac is the best desktop computer we've ever built, and its gorgeous Retina 5K display is the best desktop display in the world.
Some journalists have raised the question of whether we still care about desktop computers. If there's any doubt about that, let's be clear: we're planning some great desktops. No one needs to worry.
For many Apple desktop users, these words will certainly be extremely comforting. According to in my opinion there was a problem, that Apple didn't mention even a word about the future of its other computers back in October. Still, Cook's current comment raises quite a few questions.
First, the Apple boss specifically mentioned only the iMac. Does this mean that the desktop computer is now synonymous with the iMac for Apple and the Mac Pro is dead? Many do they interpret, because the current Mac Pro is already celebrating its third birthday these days. On the other hand, even considering the already outdated technologies in the Mac Pro and eventually the Mac mini, Cook could not mention these machines as the best on the market.
Happy 3rd birthday, current Mac Pro specs! pic.twitter.com/ikZwH80kD2
— Joel Bernstein (@CastIrony) December 19, 2016
Stephen Hackett of 512 Pixels for now refuses Damn Mac Pro for good: “Apple made a bad decision by skipping two generations of Xeon processors. I'd like to think that if Apple knew how much Intel was going to push out the release dates, we'd have a new Mac Pro by now.” At the same time, he admits that the new Macs may be great, but people are tired of waiting.
And that brings us to the second important question. What exactly does that plan mean that Apple is preparing new and great desktop computers? Tim Cook could easily talk about the company's long-term strategy, where desktops really don't have such a high priority anymore and will remain on the market for a long time in an unchanged form.
But even if that were the case, now would probably be the right time for their revival. The Mac Pro has been waiting for an update for three years, the Mac mini for more than two years and the iMac for more than a year. If the iMac - as Cook says - is Apple's best desktop computer, it probably shouldn't wait more than a year and a half for its revision. And that will be in the spring. Let's hope that Apple's plan includes this date.
And I already know what they will be, heck! Thinner.
And they will only have USB-C.
Which is totally fine… :) Either put it everywhere or nowhere… ;)
Of course, it makes sense that the iMac will have USB-C, but if the desktop Mac doesn't have even one classic USB-A, it seems quite out of place to me.
Mainly that they have Touch ID
That person is absolutely incompetent and doesn't know how to get involved in politics in the company and other activities, I don't trust that person even between the nose and the eyes
I think they will introduce an updated Mac Pro after four years.
Well, it's obviously a reaction to the hate from the user, and unfortunately for Apple, it arrived late
it will take about a year and a half before they come up with an upgrade and it will be beautiful, in at least 3 color versions, for about 100-170 thousand, and it will be able to do as much as any station with windows or linux for 50 thousand. (including the possibility to upgrade individual components) simply classic
Better let them make a completely normal iMac. All you need is a new graphics, processor and USB-C ports. Let two more 5K monitors handle it and it will be enough.
As I know them, I will come with a new iMac that is 20% thinner and 25% lighter with RAM and disk directly on the board, and macOS with new emojis is falling apart :-(
well..so hosan patted himself on the back in the style of pr, that would be enough for them.
…very strategically. How did he differentiate them strategically compared to normal? :)
The current generation of iMac is the best desktop computer we've ever built, and its gorgeous Retina 5K display is the best desktop display in the world.
... the fact that the display is slightly splotchy and the white on it is at least unstable and the fact that even in Adobe software the graphics can't be tightened, I'd rather not tell you....
what was so bad for me on win and led to my switching to mac (approx. 12 years ago), is now happening in apple
Does anyone believe what tn tagged says?
It will be the most expensive iMac ever produced, also in pale blue. I'm beginning to regret switching to a Mac a few months ago. I feel more and more that it has no future.
Probably a copy and paste from last year's interview.. Personally, I would exchange the absolutely revolutionary gay smileys for a functional computer..