Dan Pražák On Monday, exactly half a year passed since Apple Pay entered the Czech Republic. In six months, seven banking houses (Česká spořitelna, Komerční banka, AirBank, Moneta, mBank, J&T Banka and UniCredit) and four non-banking services (Twisto, Edenred, Revolut and Monese) managed to offer the service. Czechs thus have a number of options to start paying with an iPhone or Apple Watch, although support from some large domestic banks is still awaited. In the Jablíčkára editorial office, however, we were interested in the current balance of Apple Pay and how the service is doing in terms of numbers after six months. We asked essentially all banking and non-banking institutions in our country for current data.
As can be seen from the latest statistics, Czechs have become quite fond of paying via Apple Pay. Over 320 Czechs are currently paying using their iPhone and Apple Watch, and since February 19, when the service was launched on our market, they have managed to make over 17 million transactions in a total volume of around 8 billion crowns. Česká spořitelna reports the largest number of clients using Apple Pay (83 thousand), followed by AirBank (68 thousand) and Komerční banka (67 thousand).
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Most often, users use Apple Pay to pay in grocery stores, restaurants, and gas stations. Banks also agree on the average amount of one transaction, which is around 500 crowns. For example, Komerční banka states that their client pays with an iPhone an average of 14 times a month, but as the statistics show, the number will be significantly higher for other banks. It is also interesting to note that users who pay by phone generally pay more often than those who use a debit/credit card for contactless payments.
We have provided detailed statistics relating to individual banks clearly below. The additional information that the banks gave us when raising our question is then marked in italics.
Czech Savings Bank
- 83 clients (000 payment cards)
- 5 transactions (including internet payments and ATM withdrawals)
- 2 billion crowns total volume of payments
- The average amount of one payment via Apple Pay is around CZK 500.
Commercial Bank
- 67 clients
- 1 million transactions
- 500 million crowns total volume of payments
- The average transaction amount is CZK 530
- The client makes an average of 14 transactions per month
- A typical Apple Pay user is a 34-year-old man with a high school education living in Prague
AirBank
- 68 clients
- 5,4 million transactions
- 2,1 billion crowns, the total volume of payments
- Clients who use mobile payment pay more often than clients who use a plastic card.
- Air Bank mobile payments now account for 14% of total card transactions.
MONETA Monety Bank
- 52 clients
- 2 million transactions
- 1 billion crowns total volume of payments
- The average transaction paid using Apple Pay is around CZK 500.
- Most often, clients pay in supermarkets, gas stations, restaurants and stores with electricity.
mBank
- 25 clients
- 1,2 million transactions
- 600 million crowns total volume of payments
Twisto
- 14 clients
- 1,6 million transactions
- 640 million crowns total volume of payments
Edenred
- 10 clients (half of Edenred's client base with an Apple device)
- 350 transactions (number of paid lunches)
- 43 million crowns total volume of payments
- Smartphone owners pay in restaurants more often - more than 50% more - than people who use a classic meal card, on the contrary, they shop less in grocery stores and supermarkets
- The average transaction amount in July 2019 reached almost CZK 125
- People pay not only with mobile phones, but also with Apple Watches, whose share represents up to 15% of payments on this platform.
J&T Bank
- It does not provide statistics.
UniCredit Bank (supports Apple Pay from 18/7)
- Thousands of clients (UniCredit will announce the exact and current number at the end of August)
- 45 transactions
- 19 million crowns spent
- Clients make the largest number of transactions in grocery or fast food chains
Revolut is still missing :-)