Ondrej Holzman Ambitious service Apple Pay used for making payments using a mobile device, Apple will initially launch only in the United States. However, VISA, one of the key partners of the Apple service, reports that it is working closely with Apple so that Apple Pay can also arrive on the European market as soon as possible.
From October, American users will be able to start paying in stores instead of regular credit and debit cards using the iPhone 6 and 6 Plus, which are the first Apple phones to feature NFC technology. This serves to connect the mobile device and the payment terminal.
Apple did not say when it plans to expand Apple Pay outside the US market during the introduction of the new service, but according to Visa, it could happen early next year. “Currently, the situation is that the service is launched first in the US. In Europe, it will be the beginning of next year at the earliest," Marcel Gajdoš, Visa Europe's regional manager for the Czech Republic and Slovakia, informs in a press release.
Both Visa and MasterCard, along with American Express as payment card providers key partners of the new service, are said to be working closely with Apple so that the service can be expanded to other countries as quickly as possible. "In our organization's cooperation with Apple, we see huge potential for the Czech market as well. For a successful start, an agreement between a specific domestic bank and Apple will be needed. Visa will help broker these agreements," says Gajdoš.
The agreements with the banks are just as important for Apple as the contracts concluded with the largest payment and credit card providers. In the United States, he has agreed with, for example, JPMorgan Chase & Co, Bank of America and Citigroup, and thanks to these contracts, he will receive fees from the transactions carried out.
Apple did not confirm this information, but Bloomberg citing people familiar with the new payment system, claims that the practice with Apple Pay will be similar to the case of the App Store, where Apple takes a full 30 percent of purchases. It is not clear how much money Apple will receive from transactions made by iPhones in stores, it will probably not be as large a percentage as in the case of the App Store, but if the new service takes off, it could be another very interesting source of income for the Californian company.
I think that apple itself counted on the fact that owners of iP5s would not have a reason to switch to 6s, but they needed to find a way to force them to use payment .. and that is why we have watches compatible with the 5 series .. the more I pay for them, the more apple will profit .. so he could give a discount, but that's probably just a dream :)
And why should he give any discounts? Apple is the same as banks and others, above all business, and the dollar is god. Do you go to work for free or with a discount?
Hmm, that percentage has to be really small, for example with American Express cards it's 4%, so it can't really be 30% It would completely ruin the merchants. The second thing is that the fees from the card companies will be the same and the fee for Apple will increase even more. It's a bit counterproductive because this way a lot of smaller merchants will avoid contactless payments.
heh you are an idiot :D :D
I don't know how much we take from Apple, but it will always be a percentage of those percentages. So if the bank takes four percent out of a thousand, that makes 40 crowns, and from the 40 crowns, Apple takes our 30%, which is roughly 12,3 CZK, and the rest goes to the bank and the card company.
I think that Apple will take 30% of what the banks receive now, so it will be unchanged for the customer and the store, only the bank will lose the 30%.