Apple picker Apple published financial results for the last quarter of last year. The company is still growing, but sales are moving closer to the lower end of conservative estimates. In addition, in the overall evaluation, it is necessary to take into account that this year the first quarter was a week shorter due to Christmas.
The company's net income was $13,1 billion and revenue was $54,5 billion.
47,8 million iPhones were sold, up from 37 million last year, an all-time high, but growth slowed. 22,8 million iPads were sold, up from 15,3 a year earlier. The iPad disappointed most analysts, who expected stronger sales. Overall, Apple sold 75 million iOS devices per quarter, and more than half a billion since 2007.
Positive information is a stable income from one phone, in the amount of 640 dollars. For the iPad, the average income fell to $477 (from $535), the decline is due to a larger share of sales of the iPad mini. The smaller iPad was plagued by lower availability, and Apple expects supplies to level off at the end of the current quarter. There was concern that more older iPhones were being sold, this speculation has not been confirmed and the mix is similar to last year.
The average margin was 38,6%. For individual products: iPhone 48%, iPad 28%, Mac 27%, iPod 27%.
Mac sales fell by 1,1 million to 5,2 million last year. The two-month unavailability of the new iMac was cited as the reason. iPods also continue to decline, to 12,7 million from 15,4 million.
Apple has $137 billion in cash, which is close to one-third of its market value. Positive information also comes from China, where it was possible to double sales (by 67%).
The App Store recorded a record number of downloads of two billion during December. There are more than 300 apps designed specifically for iPad.
The number of Apple Stores grew to 401, 11 new ones were opened, including 4 in China. 23 visitors come to one store every week.
Here you can see a table that shows the changes in the sales of individual products. The author of the table is Horace Dediu (@asymco).
The results are positive, but it's clear that growth is slowing and Apple is facing tougher competition. It can be expected that this year will be crucial for the company, either it will confirm its position as an innovator and market leader, or it will continue to be overtaken by competitors led by Samsung. Anyway, all the rumors about Apple not doing well, iPhone sales falling, turned out to be false.
Sales of Mac computers fell from last year by 1,1 million to 5,2….It should be there:* by 1,1 million to 4,1 million ;-) 5,2 million were sold at this time last year.
Thanks for the heads up, I'll fix it as soon as possible.
Does commenting from the iPhone work for you yet?
Everything should now work properly. Disqus seems to have fixed it, so we can tweak it to mobile mode for iPhone.
Thanks for the factual, clear and above all objective article (unfortunately you can't see that elsewhere).
I hope they do something with Macs, because for a year sales have stagnated and are falling. It was a big mistake that they didn't release new iMacs and Mac Pros with new processors in the summer, and the design could have remained old.
It's the worst portfolio of Mac products in years. Macbooks Pro without retina are completely beyond any understanding and the Air would be great if at least the memory could be upgraded (it becomes morally old very quickly like this) and it remains an overpriced, non-functional, slow and overheating bazm a year after purchase. I speak from my own experience (macbook air 11, 2011, ML 10.8.)
Why, Airy sells the most, it's always the inspiration for all those Ultrabooks. Even with an ultrabook, it is not easy to change the memory and disk. Otherwise, I think that having macbooks with and without retina is a really good idea, but the problem is in the price range. Retin-free ones should get a little cheaper. The design of the macbook pro is good, so why change it. Perhaps I would just say that with Retina they would be pro and without retina without pro. Otherwise, Apple needs to tap into the iPad and enter the market with other iPhones. There is no room for innovation in cloud services on HW and SW. Have you come to the article since when is Samsung not the market leader?
Perhaps it would be enough if the Air's memory was basically larger, or if a significantly cheaper larger capacity was purchased. In other words, so that the user does not think at all that he has to deal with something like this in the future. iMac, MacPro and MacMini - for my specific type of work, an ideal choice, but in its current form very average hardware (mainly GPU), which will be surpassed in a few months and, from my point of view, price nonsense. Damage
well.. only those macbook pro retina, on the other hand, are quite expensive... and Air are quite sufficient for most of them. I think it won't be out of date after a year. but I agree, you have to be careful with that frame. mac os really needs a lot of it.
Well, the current Macbook Pro without retina suits me, because I can change the memory and disk in it. Now I have an MBP and it is almost always connected to an external monitor, so for me the retina is useless.
I consider the Mac Pro and the high price of the iMac to be a tragedy, as well as problems with iMac deliveries.
It's strange anyway, they had record sales, record profits and the stock fell 10%. I honestly expected the opposite effect after the results were published.