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The first big news of today's keynote with the subtitle "Spring Forward" was presented on stage by Richard Plepler, executive director of the popular television station HBO. He announced that HBO will launch a new HBO Now service in April, for which Apple is (at least initially) an exclusive partner.

Users who want to use the service only need a stable Internet connection and an Apple device. HBO Now will be available on Apple TV, but also on iPhones and iPads, and for a subscription of less than $15, the user will get access to exclusive HBO content. Lovers of movies and series know that there is definitely something to stand for. In addition to Hollywood blockbusters and many popular series, HBO's repertoire also includes the cult Game of Thrones.

It is not yet clear whether the HBO Now service will also be available in the Czech Republic. The Czech representative office of HBO only confirmed that these are the activities of HBO US, which it will not comment on. So it's possible that we won't get HBO Now at least for now.

Apple TV has therefore received a big boost in terms of content. However, it is still waiting for its hardware upgrade. The 3rd generation Apple TV, a device introduced in 2012, will continue to be on sale. Apple's special "set-top box" has at least received a fairly significant discount and will be on sale from today at a price of 69 dollars, in the Czech Republic it is now available for 2 crowns (originally 190 crowns). An interesting statistic is worth noting that to date, Apple has sold over 25 million units of its Apple TV.

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