Tomas Chlebek Today, December 1, is the 29th World AIDS Day. For Apple, this means, among other things, dressing up the apples in 400 Apple Stores in the colors of Bono's coat of arms (RED).
The (RED) campaign, which raises funds for the fight against AIDS, was launched by U2 singer Bobby Shriver in 2006 and was joined by Apple in the same year. In ten years it was selected within its framework 350 million dollars and tomorrow's World AIDS Day is sure to increase that number considerably.
Apple has introduced several new products and events to this end. Products, from the sale of which part of the profits are donated to the fight against AIDS, are recognizable by the red color and the epithet "Product (RED)" in the name. The new ones include the iPhone 7 battery case, the iPhone SE leather case, the Beats Pill+ portable speaker and the Beats Solo3 wireless headphones.
In addition, Apple will donate one dollar for every payment on apple.com or in the Apple Store made with Apple Pay between December 1st and 6th, up to a total of $1 million. Bank of America promised practically the same thing - i.e. a dollar for every payment through Apple Pay up to one million dollars. Additionally, a compilation album by The Killers is available on iTunes, Don't Waste Your Wishes. All profits from sales within the United States will be donated to the Global Fund, which helps fight AIDS, among other things (this the organization operates also from funds raised in the (RED) campaign).
App creators have also joined the event – for example, all profits from in-app payments made on World AIDS Day for Angry Birds and Clash of Titans will be donated. The creators of Tuber Simulator, Farm Heroes Saga, Plants vs. Zombies Heroes, FIFA Mobile and many other games. The main (and red) page of the App Store is full of them.
Apple's plan for (RED) this year is the biggest it's ever been. Tim Cook said it was "designed to engage customers in every possible way that touches us."
The (RED) campaign was one of the first examples of so-called creative capitalism, the idea of which is based on charitable initiatives organized by corporations sharing their (not necessarily financial) capital. Cook commented on these ideas by saying, "My view, which differs from others, is that, like people, corporations should have values [...] One of ours at Apple is the idea that part of being a great company is leaving the world a better place state than he was when she came into him.'
not dedicated to apple but to the customer
Why don't they make all those reductions and dongles in the (RED) version, that would make money now and in the future ;)
Sure, Apple supports charity. Tell me again that Martians have frozen to earth. Those customers still pay for it, but it will look like a gift from the famous Apple
I just wonder how many customers buy the products now because they like them or to support the (RED) program itself.
they're screwing me with the selected money. I understand that it's a bug, but Apple does this for itself. Under Jobs it was adequate and minimalist, now it is everywhere.
That's exactly what Apple's Cook did. A politically engaged company that thinks more about gender and equality than about innovation and, of course, because the main cause of the HIV epidemic is the virus, about AIDS. A laudable initiative, of course, if the boys with the rainbow flag changed their partners, they would do more for the world's AIDS situation than all the product(RED) events put together.
From Apple, we have a non-leftist corporation, leftist enough for all diversity nonsense, but not so leftist when it comes to raising prices for products. A classic example of the double standards of today's so-called new leftists.
I'm not saying this invalidates your other arguments, but Apple joined the (RED) campaign in 2006 - five years before Tim Cook became CEO.
well, the next step was already in Apple (8 years), he must have pushed it there and now it's just pushing a joke :]