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The Christmas holidays are upon us and the first information is appearing on the web about how individual companies fared with regard to the Christmas sales of their devices. Christmas is usually the peak of the sales season for manufacturers, and they are anxiously anticipating how many smartphones or tablets they will sell during the Christmas holidays. The first comprehensive statistical information was published by an analytical company Flurry, which now belongs to the giant Yahoo. The information provided by them should therefore have some weight and we can therefore take them as a reliable source. And it seems that Apple can celebrate again.

In this analysis, Flurry focused on the activation of new mobile devices (smartphones and tablets) between December 19 and 25. In these six days, Apple clearly won, taking a bite of 44% of the entire pie. In second place is Samsung with 26% and the others are basically just picking up. Third Huawei is in third place with 5%, followed by Xiaomi, Motorola, LG and OPPO with 3% and Vivo with 2%. This year, it turned out basically the same as last year, when Apple scored 44% again, but Samsung scored 5% less.

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More interesting data will appear if we analyze the 44% of Apple in detail. Then it turns out that sales of older phones, not the hottest new products that Apple launched this year, had the biggest impact on this number.

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Activations are dominated by last year's iPhone 7, followed by the iPhone 6 and then the iPhone X. Conversely, the iPhone 8 and 8 Plus did not do very well. However, this is most likely due to the earlier release and greater attractiveness of older and cheaper models, or, on the contrary, the new iPhone X. The fact that these are global data will certainly also affect the statistics. In most countries, older and cheaper iPhones will be more popular than their contemporary (and more expensive) alternatives.

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If we look at the distribution of activated devices by size, we can read several interesting facts from this statistic. Full-sized tablets have slightly worsened compared to previous years, while small tablets have lost quite a bit. On the other hand, so-called phablets performed very well (within the scope of this analysis, these are phones with a display from 5 to 6,9″), whose sales increased at the expense of “normal” phones (from 3,5 to 4,9″). On the other hand, "small phones" with a screen below 3,5" did not appear in the analysis at all.

Source: Macrumors

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