Amaya Toman Apple made a somewhat surprising announcement this week – starting next quarter, it will no longer disclose the number of units sold for iPhones, iPads and Macs as part of its financial results announcement. In addition to the sales of Apple Watch, AirPods and similar items, other products have been added to which the information embargo will apply in this regard.
But denying the public access to specific data on the number of iPhones, Macs and iPads sold is something else entirely. The move means, among other things, that investors will be relegated to mere guesswork on how well Apple's flagships are doing in the electronics market. When announcing the results, Luca Maestri said that the number of units sold per quarter is not representative of the basic business activity.
This is not the only change that Apple has made in the area of presenting quarterly results. Starting next quarter, the apple company will publish total costs as well as revenue from sales. The "Other Products" category has officially been renamed "Wearables, Home, and Accessories," and includes products such as the Apple Watch, Beats products, and HomePod. But it also includes, for example, the iPod touch, which does not actually fall under any of the three categories in the name.
Detailed tables, graphs and rankings of sales of apple products have thus become a thing of the past. The Cupertino company will, in its own words, issue "qualitative reports" — meaning no exact numbers — on its sales performance if it deems it significant. But Apple is not the only technology giant that keeps specific figures related to sales under wraps - its rival Samsung, for example, is similarly secretive, which also does not publish exact data.
yes, after the announcement of the results for Q / I phone sales were not as expected / Apple shares fell by 1% in 6,5 day today / while the profit was OK - this world is strange - it's all just a game with fools