Ondrej Holzman Apple has tens of billions of dollars in its accounts and regularly uses it to buy smaller companies. CEO Tim Cook recently he revealed, that the technology giant has already absorbed fifteen of them this year. Now it has become clear that it already belongs to Apple as well BroadMap a wrestling...
These are two independent acquisitions, as each company specializes in something different. BroadMap deals with mapping technologies, Catch with productivity.
Neither company, however, is certain whether Apple acquired them as a whole or just their employees. From BroadMap, according to available information, he only took most of the personnel and intellectual property. The tweet in which BroadMap denies being bought by Apple has been deleted from Twitter, so the situation is not entirely clear. It is also unclear whether Apple has bought the entire company, but most of its former employees should already be working for the Apple company.
BroadMap offers geographic data analysis and management systems (GIS) to small and medium-sized companies, and Apple was said to be less about technology than about talented employees. This is another of a series of acquisitions that are intended to help improve map materials and the map application.
Catch was a fairly well-known cross-platform note-taking app before it mysteriously shut down four months ago. The Catch Notes application was released in 2010 and allowed you to create text notes, save photos, voice recordings and earned a number of awards, even Apple itself graduated from the App Store. Former Catch employees, including co-founder Andreas Schobel, are now expected to work in the iOS software division.
Of course, no one knows what the fate of both companies will be. The assets acquired through the acquisition of BroadMap will certainly not stand out in any way, they should rather fit into apple maps. Even Catch is unlikely to be revived, but Apple could still use components from this application in its notes and other software.
