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Anonymous sources from several major record labels have shared their amazement at the success Apple Music has managed to record in its first month. It is said that more than ten million users have already listened to music through Apple's new streaming service, writes magazine Hits Daily Double.

The current largest streaming service, Spotify, has a total of twenty million users, but it has been acquiring them since 2006, when it was launched. It did not cross the ten million mark until five and a half years after its launch. Since Spotify was one of the pioneers of streaming music, this comparison is not very relevant, but Apple Music's numbers, if real, can be considered very high.

The question remains, however, how many of these people will stick with Apple Music once their three-month free trial expires. On the other hand, for some, 10 million may not be such a big number when we take into account how many devices are already running iOS 8.4 and how many users have access to Apple Music.

Apple itself has yet to release any results, but some copyright holders are said to have mentioned that it should; especially in the context of the number of plays for some of the most popular tracks reaching Spotify numbers. The result would be greater publicity, which would hopefully strengthen and streamline the promotion of Apple Music, the next important part of which is to be advertisements at this year's MTV Vide Music Awards. The nominations for them have already been announced on Beats 1 radio.

Source: HITSDailyDouble, cultofmac
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