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Apple strives to constantly improve its App Store, both for customers and for developers of individual applications. Among other things, the company also wants to make it easier for them to distribute their software across platforms. This week, Apple released a beta version of its Xcode 11.4 software, which allows developers to build and test apps using a single Apple ID. For users, this will soon mean the ability to download an app in the iOS App Store and – if the developer of the app allows – then easily download it on other Apple platforms as well.

Users will therefore no longer have to pay for each version of the purchased applications separately, developers will be able to set the option of unified payment across Apple's operating systems for their applications. So customers will clearly save, the question is to what extent the developers themselves will approach the system of unified purchases. Steve Troughton-Smith, for example, said that while the user would certainly welcome unified purchases, from the position of the developer, his view is a bit more problematic.

A number of applications are significantly more expensive in the Mac version than in the version for iOS devices. For software creators, the introduction of unified purchases would mean the necessity of either a radical reduction in the price of the macOS application, or, on the contrary, a significant increase in the price of its version for iOS.

Apple already tried to connect its platforms more closely last year with the introduction of Project Catalyst, which made it easier to port iPadOS applications to Macs. However, the project did not receive the kind of reception Apple had originally expected from developers. Support for unified purchases is not (yet) mandatory for developers. So it's more likely that most app developers will stick to a separate pricing scheme for each of the platforms, or a bargain subscription where users can get a bundle of multiple app versions.

App Store

Source: Cult of Mac

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