Apple is out of luck, Barack Obama signed up to Netflix

22. 5. 2018

At the beginning of the year, there were speculations on the web that former US President Barack Obama could sign a contract with Apple. According to the information at the time, Apple's future platform for video content was to have its own show, of an unspecified nature. Even then, there was talk that Obama was basically deciding whether to go with Apple or Netflix in this adventure. Now it appears that Apple has sharpened.

Barack Obama Michelle Obama Source Firstpost

Netflix released an official statement last night confirming its partnership with the former president of the United States. According to the information so far, it is a several-year contract both with Obama himself and with his wife Michelle. Both should be involved in the production of original films and series for Netflix. It is not yet clear what exactly it will be. According to the information so far, it can be a wide range of shows and genres, see the tweet below.

President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features.

- Netflix US (@netflix) May 21, 2018

Originally, there was talk that Netflix would offer Obama space for his own talk show, where he would act as a host - a genre that is extremely popular in the US. According to the aforementioned statement, it looks like it won't be a classic talk show. Other information indicated that Obama would have a show in which he would invite special guests to discuss topics that have been central to his presidency — health care and reform, domestic and foreign policy, climate change, immigration, etc. Former the first lady would then have programs related to a healthy lifestyle, exercise, etc.

From the above, it doesn't smell very attractive, but Netflix logically wants to use the popularity that the former president and his first lady have and with their help attract some new customers to their service. The Obama brand is still very strong, at least in the US, despite the fact that he has had nothing to do with the White House for more than a year.

Source: 9to5mac

Topics: Netflix, uses, Twitter, 9to5mac, film, Apple Lossless Audio CODEC (ALAC),

Discussion of the article

xmn

23. 5. 2018 10:06

I wouldn't call it bad luck. It is a legal creature.

Paul

23. 5. 2018 10:52

Netflix had a press conference yesterday. There will be a new 999 part series and it will be called:
Hello world, black prophet is coming.
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