Ondrej Holzman Apple regularly, especially when announcing its financial results, points out that it is seeing high numbers of users switching to its iPhones from rival Android. That is also why he decided to stir up the campaign to switch to iPhone, i.e. iOS even more, and launched, among other things, a new series of advertisements.
It all started last week when it launched on Apple.com new look of the "Switch" page, which very simply explains and describes why a customer should switch to an iPhone. "Life is easier with the iPhone. And it starts as soon as you turn it on," writes Apple.
This page does not yet exist in the Czech version, but Apple tries to write everything very simply in English as well: it emphasizes the easy transfer of data from Android to iOS (e.g. the Move to iOS app), quality camera in iPhones, speed, simplicity and intuitiveness, data and privacy protection and finally iMessage or environmental protection.
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The entire web campaign, at the end of which Apple presents the possibility of buying a new iPhone, is complemented by a series of short advertising spots, each of which has one main message, and thus some advantage of iPhones, mentioned above. Ads deal with privacy, speed, photos, security, contacts and much more. You can find all ads on Apple's YouTube channel.
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Honestly, it reminds me a lot of the hugely successful and memorable campaign: "Hi, I'm Mac!" "Hi, I'm PC!"... :-)
Easier