Jakub Karnik According to the latest information, Apple has bought the British company DataTiger, which specializes in digital marketing. The main incentive to buy should be Apple's improvement in the field of digital marketing and more relevant results.
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DataTiger strives to group your business data so that it works together and maximizes its marketing reach. The company has also developed its own software for a quick and easy way to monetize.
The giant from Cupertino was supposed to buy the startup already in December last year, but the information only became known through the agency Bloomberg. It can be expected that Apple will use the company's know-how for notifications and newsletters, with which it will attract users to its services. This would not be anything new, for example, Apple recently sent mass emails to users whose Apple Music subscriptions had expired, offering them an additional month for free.
We will have to wait for an official statement from Apple itself, but its investment in startups is nothing surprising. Last year, Apple bought several startups dedicated to machine learning, augmented reality, but also music. Examples include Shazam, Platoon and Akonia Holographics.
