Michal Ždanský Apple made another of its smaller acquisitions today. This time he bought the company Matcha.tv, which via an iOS application provided a comprehensive overview of broadcasts, both on cable channels and streaming services Netflix, Hulu or Amazon Prime. There was also a link to iTunes or Amazon for additional video content. The user could specify in the application what shows he wanted to watch using a universal queue across providers and receive recommendations based on the watched shows.
However, the service ended its operation in May with a very vague explanation that the company intends to go in a new direction and that Matcha.tv not gone forever Whatever the plans were, they now fall under Apple's leadership. The acquisition was made for a price between 1-1,5 million US dollars, according to sources of the server VentureBeat. Apple commented on the Matcha.tv purchase in the same way as other acquisitions: "Apple buys small technology companies from time to time, and we generally don't talk about the purpose or our plans."
The purpose of the acquisition is obvious at Apple. The company appears to be working on a way to revolutionize the TV industry, whether through Apple TV or its own TV, which was heavily speculated last year. If Apple really manages to get TV content providers on its side, the algorithms and know-how from Matcha.tv could help create a user-friendly overview of broadcasts across channels and services, either directly on the Apple TV or in a connected app.
