Tomas Chlebek "We want to leave the world better than we found it." A year ago, Apple introduced campaign, in which it presents itself as a company with a great interest in the environment. For much longer, when introducing new products, their environmental friendliness has been mentioned. This is also reflected in the minimization of packaging dimensions. In connection with those, Apple has now bought 146 square kilometers of forest, which it wants to use for paper production so that the forest is able to prosper in the long term.
Apple made the announcement in a press release and article published on Medium Lisa Jackson, Apple's vice president of environmental affairs, and Larry Selzer, director of The Conversation Fund, an American non-profit organization for environmental protection without limiting economic development.
In it, it is explained that the purchased forests, located in the states of Maine and North Carolina, are home to many unique animals and plants, and the goal of this collaboration between Apple and The Conversation Fund is to extract wood from them in a way that is as gentle as possible to the local ecosystems. Such forests are called "working forests".
This will ensure not only the preservation of nature, but also many economic goals. Forests purify the air and water, while providing jobs for nearly three million people in the United States, powering many mills and lumbering towns. At the same time, over 90 square kilometers of forests used for production have been lost in the last fifteen years alone.
The forests that Apple has now purchased are capable of generating almost half the volume of wood required annually to produce the non-recycled packaging paper for all of its products made in the past year.
In March last year at the shareholder meeting, Tim Cook unequivocally rejected the NCPPR proposal acknowledging any investment in environmental issues, saying, "If you want me to do these things purely for ROI, then you should sell your shares." It was recently announced that all of Apple's development and production in the US is 100 percent powered by renewable sources energy. The goal in packaging production is the same.
In the words of Lisa Jakcson: “Imagine knowing every time you unwrap a company's product that the packaging comes from a functional forest. And imagine if companies took their paper resources seriously and made sure they were renewable, like energy. And imagine if they didn't just buy renewable paper, but took the next step to ensure that forests remain functional forever.”
Apple's hope is that this move will inspire many companies around the world to increase their interest in their environmental impact, even in something as seemingly banal as packaging.
Source: Medium, BuzzFeed, Cult Of Mac
noble intention, thumbs up
Of course, but the person who buys a tamtung assembled by Chinese children will hardly pay eight times the money to have a japko with the fact that he saved the forest :) when today you can buy sawdust for 25 CZK per kilo, and not only here, this company will be left alone...
But, of course, it's good if they also show something decent for such a margin...
You should take a look at Boikido - the manufacturer of toys with eco-friendly packaging, eco-friendly colors on the packaging, etc., I don't think he will be alone in this. There are many people who pay extra for ecology, and if not in CR, then definitely in the west. Yes, it will probably be a minority, but it has to start somewhere...
As you write, my Tamtung Note 3 was assembled by a Chinese kid and your iZárak by a royally paid Foxconn employee who has Western European working conditions. Then I don't understand the anti-suicide nets around the factory. It is also clear that Samsung hires children for the production of Samsungs, but only adults hire for the production of components for the bite. You are a fool sir. Only a fool can eat this hot-headed bullshit about a friendlier and more ecological Apple. Just the phrase "ecological production of boxes" when you pack nonsense in those boxes is nonsense. But according to Apple, paper mills and battery manufacturers will probably be the best and most environmentally friendly and, above all, the most necessary factories in the world.
You are a moron!!
I think you didn't understand anything at all!!!
I would like to see you in person...
Another reason why I respect a company that has such a huge influence and can use it in the right direction with its own example, and even if it inspires a few % of people and companies, it's worth it...
As much as they annoy me lately with strange products, or colorful emoticons and especially with endless patches of software patches, I really like this approach and wish others would follow it instead of mindless and brutal gluttony.