Apple picker A few days ago, developers of highly rated apps saw a move to higher ranks in the App Store search results. So it is likely that Apple is slowly starting to change the search algorithm and improve it with the help of Chomp technology. So, if you are a developer who mainly bet on the good name of the application, you may face more difficult times.
Until now, it was very common that the search results both in the App Store for iOS and for Mac were not completely accurate and the search results were applications that had a word or keyword entered directly by the user in their name. Developers of quality applications therefore had hope for a better placement in the results after Apple bought Chomp and its search software in February. Their engine did not focus on the keywords in the names and descriptions of the applications, but directly on what the given application can do and evaluated the results accordingly.
Ben Sann, the founder of the portal, also confirmed a certain change in the search BestParking.com. When entering keywords like "best parking," "sf parking" or "dc parking," the BestParking app was pushed out of the top search rankings by other apps, with no reviews and ratings or with a lower rating than their app, Sann said. It was simply because the given applications directly contained the given search term. Sann's theory about the search engine change is that Apple is paying more attention to the number of downloads and user rating scores.
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Matthäus Krzykowski, co-founder of Xyologic, a search engine company, also confirms the change in search. He also adds his explanation that it is quite likely that Apple adds the number of downloads of the application to its ranking system and also evaluates what the searched application can do.
Both of these theories only confirm that Chomp technology plays a significant role in the changed search in the App Store. However, it is possible that Apple has made changes to the old search engine and the Chomp team is focusing on much bigger things. This can be evidenced by the fact that Chomp CTO Cathy Edwards has joined the iTunes lead engineer and Chomp CEO Ben Keighran has joined the iTunes marketing team.
What is certain, however, is that Apple is only quietly testing these changes and they will not be reflected in every location of the App Store. They saw little change in searches in the UK or Germany, while Krzykowski has not yet seen any changes in Poland. Changing the search in the App Store would be very welcome by users, as they would be able to better filter high-quality applications from those of lower quality and less productive ones. Apple has not officially confirmed anything, the changes are only partially and quietly manifested, but we can still see slow changes for the better. After all, it is not Apple's philosophy to allow you to run imperfect applications on your iMiláčík.
