Amaya Toman It's been twenty-five years since Wired magazine started its project, in the framework of which it follows how society changes under the influence of developing technologies. At that time, a young and promising designer named Jony Ive moved from Great Britain to San Francisco, where he signed up for Apple. Ive spoke at the recent WIRED25 summit about whether it's even possible for Apple's technology products to change society as such.
Ive in an interview for Wired none other than the legendary Anna Wintour, whose famous name is associated with Condé Nast and, above all, Vogue. And she didn't take the napkins in the slightest - right from the beginning of the interview, she bluntly asked Ive how he feels about the current phenomenon of iPhone addiction and whether he thinks the world is too connected. Ive countered that it's okay to be connected, but that what one does with that connection is also important. "We worked hard to understand not only how long people use their devices, but also how they use them," he added.
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The oft-derided emoticons were also discussed, which Ive said in an interview with Wired represents Apple's effort to "bring some humanity back into the way we're connected." When asked if he plans to continue designing for the foreseeable future, he indicated that he does, pointing to the collaborative atmosphere at the company as well as the diversity of the environment, describing how experts in a variety of fields sit side by side: “Energy, the vitality and sense of opportunity here are truly extraordinary," he said.
According to his own words, Ive's role at Apple is truly long-term. He says there is still work to be done here and that he is extremely happy with his team. "When you lose that childlike enthusiasm, maybe it's time to start doing something else," he said. "Are you at this point yet?" asked Anna Wintour suggestively. "For God's sake, no," Ive laughed.
