Adam Kos Few companies can stir up the waters around them like Apple, in a good way, but also in a bad way. But now we are talking about the first one. Yesterday we found out when he will finally hold a Keynote with the presentation of the iPhone 15 and Apple Watch Series 9, and it was again quite lively around it. The joke is that even before he did.
Apple doesn't have to try and it works brilliantly. After all, he relied on it from the very beginning - on personal recommendation, not advertisements. Are you happy with Apple? So recommend it in your area. It's better advertising than sinking millions into marketing (well, at least this was the company's strategy in the past, nowadays, of course, it can't be practiced like this). Evidence of interest can also be found in the social network X, i.e. the former Twitter. The hashtag #appleevent was trending long before Apple issued a press release about the event.
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Jiří Filip Thanks for the leaks
Although the company does not like leaks and tries to fight against them, it is the leaks that dose the information nicely gradually that create the interest around the product. It goes without saying that it will drop immediately after the show, but that would happen even if we didn't have this previous situation here. Moreover, the company doesn't have to do anything for it and its products are really talked about in a big way. Others have to go against it considerably (perhaps with the exception of Samsung, for which we already know what its flagship series will look like, but which the company will present only in February 2024).
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Maybe Google tried it differently. Last year, he gradually showed not only the Pixel 7, but also his first Pixel Watch. So he tried to build this hype artificially, which he didn't do very well - at least judging by the fact that this year he again switched to a strategy of secrecy instead of controlled release of information. Nothing also tries to do the same, which also always hints and reveals something here and there. But it is a different company, much smaller, and it can be believed that it can work out for them. It is a question of whether anyone would be interested in "real" leaks, so it feeds them a little.
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When will it end?
If we look at the current situation on the market, it cannot be said that Apple should somehow say goodbye to a similar level of interest. Sales of its iPhones continue to grow, with predictions that the company could overtake longtime leader Samsung for the first time in global smartphone sales. The larger the iPhone base among users, the greater the interest in the company's products.
Whether it's good or bad is up to you. It is possible that the management of the company will get in over their heads and rest on their laurels (perhaps with regard to the jigsaw puzzle sub-segment). It can also have an effect on even better products that will further make our lives easier, as they are trying to do now.
The hype is not built by Apple, but by the greased iOves around it :-D.