Vratislav Holub Apple and gaming don't quite go together. The Cupertino giant is not making much progress in this direction and is concentrating on completely different problems that are more important to it. Anyway, he dabbled lightly in the industry in 2019 when he introduced his own gaming service, Apple Arcade. For a monthly fee, they will make available to you a rich collection of exclusive game titles that you can play directly on your iPhone, iPad, Mac or even Apple TV. It also has the advantage that you can play on one device at one moment and switch to another the next – and of course pick up exactly where you left off.
It could be interest you
Flying around the world with Apple Unfortunately, the quality of these games is not very groundbreaking. In short, these are ordinary mobile games that will definitely not appeal to the real gamer, which is why many users completely ignore Apple Arcade. For the vast majority, it's simply not worth it. In the past, however, there have been a number of various speculations, as if the Californian company did not want to get really bogged down in gaming after all. There have even been mentions of the development of its own game controller. But even so, we haven't seen anything real yet. But there may still be hope.
Acquisition of Electronic Arts
Over the weekend, very interesting information related to the game company Electronic Arts (EA), which is behind world-famous series such as FIFA or NHL, RPG Mass Effect and a number of other popular games, surfaced. According to them, the management of the company sought a merger with one of the technological giants to ensure the maximum possible development of the entire brand as such. Actually, there is no reason to be surprised. When we look at the current gaming market, it is clear that the competition is growing incredibly, and therefore it is necessary to act somehow. A great example is Microsoft. He is strengthening his Xbox brand at an incredible pace and building something that hasn't been here before. The latest groundbreaking news is, for example, the acquisition of the Activision Blizzard studio for less than $69 billion.
Microsoft Xbox Series X|S console
In any case, the company EA should have connected with Apple and insisted on the aforementioned merger. In addition to Apple, companies such as Disney, Amazon and others also offered, but according to available information, there was no common ground with these candidates. Although the Cupertino giant refused to comment on the whole matter, these reports still give us an interesting insight into the attitude of the apple company. According to this, it can be concluded that Apple has not given up on gaming (yet) and is willing to find reasonable ways. After all, he wasn't mentioned as someone who wouldn't make sense for EA. Of course, if this connection were to become a reality, as Apple fans, we would be almost certain that we would see a number of interesting games for the macOS or iOS system.
Apple and gaming
In the end, however, there are many question marks in this whole matter. Company acquisitions are practically normal for Apple, as well as for any other technology giant, for several practical reasons. For example, a given company can acquire the necessary knowledge and know-how, facilitate entry into other markets or expand its own portfolio. But Apple never makes such major acquisitions in such sums. The only exception that Apple fans can remember was the $3 billion acquisition of Beats, which in itself was a huge purchase. But it's nowhere near Microsoft's.
It could be interest you
Whether Apple is really going to enter the world of gaming is unclear for now, but it certainly wouldn't be harmful. After all, the video game industry is full of different opportunities. After all, this is mainly realized by the mentioned Microsoft, which is doing its best to be able to noticeably run away from all potential competition. Because of these giants, it can be quite difficult for Apple to actually break through - but not if it gets a name like EA.
