Apple sold 6 million iPhone Xs on Black Friday and the following weekend

Last week was marked by discounts and "discount events". He was on Friday black Friday, which some sellers extended to the whole week, including the weekend. In some cases, "discount" events are also taking place this week, as part of the so-called "Cyber ​​Monday". Analyst company Rosenblatt released message on how Apple did during Black Friday, given the sales of the new flagship iPhone X. Their results are quite surprising.

According to their data, Apple has so far managed to sell 15 million iPhone X. Black Friday and the events associated with it contributed to this number by about 6 million units sold. Another interesting thing is that users prefer the larger, 256GB variant, roughly in a 2:1 ratio. The base variant of the iPhone X costs $999 in the US, while customers will pay an additional $150 for more storage.

This is good news for Apple, as it has significantly higher margins from the more expensive model. The difference in manufacturing costs between the 64GB and 256GB models is definitely not $150. Due to current developments, the analyst company assumes in its report that Apple will sell around 30 million iPhone Xs by the end of the year. Sales will be significantly helped by the upcoming Christmas holidays, during which extremely high interest is expected. Apple itself expects to sell around 80 million iPhones in the last calendar quarter, which would be a historical record not only in the number of units sold, but also in the profit generated.

The report also briefly covers the production of the iPhone X. According to information available to Rosenblatt, the production rate of the iPhone X is currently higher than originally expected. Roughly 3 million phones will leave the factory halls of Foxconn in a week, and this value should increase by an additional third in December. Thanks to this, we can watch how the official time of availability of the iPhone X is slowly but surely getting shorter.

Source: 9to5mac