There are various speculations about this year's release of three new iPhones. Someone predicts a huge success and a mass transition of users to new models, while others say that sales of new Apple smartphones will be lower. The latest research, conducted by Loup Ventures, however, speaks more in favor of the first named theory.
The named survey was conducted among 530 consumers in the United States and related to their plans to purchase this year's new iPhone models. Of all 530 surveyed, 48% said they plan to upgrade to a newer Apple smartphone model within the next year. Although the number of users who plan to upgrade does not reach half of all respondents, this is a significantly higher number compared to the results of last year's survey. Last year, only 25% of survey participants were going to switch to the new model. However, the results of the survey may not, of course, coincide with reality.
This survey showed a surprisingly high frequency of upgrade intentions – indicating that 48% of current iPhone owners plan to upgrade to a newer iPhone in the next year. In last June's survey, 25% of users expressed this intention. However, the number is indicative only and should be taken with a grain of salt (intention to upgrade vs. actual purchase varies from cycle to cycle), but on the other hand, the survey is positive evidence of demand for upcoming iPhone models
In the survey, Loup Ventures did not forget the owners of smartphones with the Android OS, who were asked whether they plan to change their phone to an iPhone in the next year. 19% of users answered this question positively. Compared to last year, this number increased by 7%. Augmented reality, which Apple flirts with more and more intensively, was another topic of the questionnaires. The creator of the survey was interested in whether users would be more, less, or equally interested in purchasing a smartphone that would have wider options and greater capabilities in the field of augmented reality. 32% of respondents said that these features would increase their interest – up from 21% of respondents in last year's survey. But the most frequent answer to this question was that the interest of those concerned would not change in any way. This and similar surveys should of course be taken with a grain of salt and bear in mind that these are only indicative data, but they can also provide us with a useful picture of current trends.
"named survey was conducted among 530 consumers in the United States" - randomly selected people walking completely randomly from a brick-and-mortar Apple Store :D
Amaya Toman 
It's going to be crazy again at Samsung, it's going to be packed in the alleys again...
"named survey was conducted among 530 consumers in the United States" - randomly selected people walking completely randomly from a brick-and-mortar Apple Store :D