Amaya Toman If you've only used the original iPhone up until now and jumped from it to one of this year's models, one of your first concerns would probably be that you won't accidentally break the unusually thin phone. But the dramatic thinning of the device also takes its toll in the form of certain limitations, and the legendary Guy Kawasaki, a former Apple evangelist, has his own opinion about it.
Kawasaki let it be known that Apple made a mistake when it prioritized the slim design of its smartphones over better battery life. He claims that if the Cupertino company introduced a phone with twice the battery life, he would immediately buy it, even if the device was thicker. "You have to charge your phone at least twice a day, and God forbid if you forget to do it," he added, not forgoing a scathing comment about Tim Cook possibly having a doorman to charge his iPhone.
Guy Kawasaki:
Who cares about batteries?
You certainly know the name Guy Kawasaki in connection with the promotion of Apple in the late eighties and early nineties of the last century. He is still loyal to the Californian company today, but at the same time - similar to Steve Wozniak - he is not afraid to point out moments when, in his opinion, Apple is heading in a not-so-good direction. Kawasaki said that it is the battery that forces him to use the iPad as his primary device. At the same time, he points out that young people do not think of the iPad as a primary device. As an example, he cites his two sons in their twenties who have never used an iPad. According to him, millennials are more likely to use either a smartphone or a laptop. Kawasaki's assumption is also confirmed by recent research, according to which most of today's young people have never owned a tablet.
It is very difficult to estimate how the possible prioritization of battery life over the ultra-thin design of iPhones would affect Apple's success. This step has never been tried by Apple in the past. Would you prefer an iPhone with more thickness and better battery life?
Source: AFR
Of course. Apple phones are already so thin that it's not ergonomic…
well, they are very thin and that's why I would prefer a bit thicker but more battery, the new IP XR is a bit like that, for example,
This is a much broader topic.
It's not just about iPhones.
All Apple computers (that is, except for Hackintosh) that I come into contact with immediately overheat under heavy load. The reason is very similar: Apple must at all costs have the thinnest, lightest, ... computer in the world.
And something similar also applies to the iWatch - my Garmins last 2 weeks on a battery (if I use one-second GPS, then easily 3 days of walking in the mountains). The piece of iWatch 3 that I had on loan for a test before I decided on Garmin had to be charged practically every day even during normal use (here the reason will be technically different, but in principle the same – again, it is tuned more for effect (=quality displays and response speed) than practical usability)!
My personal conclusions from the development after the death of Jobs:
– I stopped using the iPhone years ago (Android has caught up functionally – sometimes iOS has overtaken it (Czech voice control, contactless payments), you can choose HW according to personal preferences, many times cheaper for a comparable UX)
– I haven't even started using the iWatch (after comparing it to the Garmin, I consider the iWatch a fashion accessory for managers – yes, I know this statement is highly subjective :) )
– I use Macs exclusively and only because of MacOS, Widle is simply not digestible for me – but even there the HW progress in the form of a “touchbar” is frustrating (every now and then I erase several minutes of work by having my finger come dangerously close to (without- )ESC touch keys)
The Touch Bar is a non-plus-ultra conceit. For the sake of performance and memory, I had to buy it, because in the same CPU-RAM configuration, it simply cannot be done without the Touch Bar, and there is not a day that goes by that I do not use it while working. At best, I can ignore him. What keeps me at Apple is the ecosystem they've successfully built and I'm stuck in it. I don't want to pay for everything again.
Apple phones are thin but heavy
I don't have a problem with the endurance of the iPhone, but I don't understand why the new Air didn't improve the endurance at all, even though it has a processor with a 7W TDP.
Battery life and they could also address the demand and willingness of customers to buy iPhones...