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Recently, there has been some trouble with Apple. Over the past few weeks, users of iPhones and iPads have started receiving unsolicited notifications that promote or in some way inform about news and changes to Apple products. Similar parktics were previously unthinkable for the Californian company, but lately the mentioned cases are appearing more and more often.

The most recent example concerns Apple Music, when many users, especially in English-speaking countries, received a notification that the Apple Music service and application is now also available for the intelligent assistant Alexa in Amazon Echo products. In the previous month, there were other notifications from Apple Music, but also from the Apple Store application, which alerted to discounted programs when buying new iPhones, or to discounts on the HomePod wireless speaker. The imaginary icing on the cake was notifications alerting users to new episodes of Carpool Karaoke - these appeared even to users who had never watched this show from Apple before.

 

Apple has only started using spam notifications to a greater extent in recent months. In some cases, these are completely understandable events. For example, when a notification arrives about the launch of a new buy-back program for members of the Apple Upgrade program. In other cases (see Carpool Karaoke above) it smacks a bit of unsolicited nagging. In the last week, advertising notifications for new bonuses for the App Store began to appear in the United States.

https://twitter.com/wingedpig/status/1073717025455857664

Foreign journalists speculate that these new practices for Apple have something to do with poorer sales and stock market declines. Apple uses notifications in a similar way as an advertising newsletter. In some cases, the content of the text is identical. It can therefore be expected that this is not an isolated phenomenon, but a possible form of a new marketing strategy that Apple will start using in the coming months.

However, the new marketing practices do not concern us too much, as we do not have an official representative of Apple in the Czech Republic and the vast majority of the above actions do not apply here. However, this is happening in other countries and Apple will likely continue to do so. Would you mind unsolicited "advertising" notifications from Apple? Or do you think this is just a marginal issue?

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Source: Macrumors, 9to5mac

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