Adam Kos Apple has been making accessories for its devices for a long time. But one cannot avoid the impression that he is now somehow overstepping the mark. The iPhone 12's MagSafe technology brought some revival, but not much has changed. The offer is simply weak and unnecessarily expensive.
It's one thing to buy a new product from a company, and another to buy accessories from them. If we relate the situation to our market, in this respect Apple has a harder time than, for example, in its homeland. In the US and anywhere there is an Apple Store available, or if you were to visit an APR with us and buy a new iPhone, what else will the staff offer you? Of course, if you also want to protect your device with an appropriate cover.
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Apple will thus win twice – it will sell you its device for thousands, and it will also sell you its accessories for thousands more. The American brand is certainly characterized by quality and design, but also by price. This can be understood more for some products, less for others. Take, for example, an iPhone like this. You will pay CZK 30 for it, and Apple will offer you an unsightly transparent cover for CZK 1 or a straight leather cover for CZK 490. Well, there is added value in the MagSafe, in the latter case also in the material used, but isn't it too much when the competition offers the same for half the price?
If we look at it objectively, it doesn't have to be like that. It's like when you buy a strap worth CZK 100 from Aliexpress for a watch for 250, or when you have a Ferrari in your garage and decide where to get the cheapest tires. One tent can therefore be looked at as if you want a premium device, it is advisable to use premium accessories with it. But the price of the iPhone is just the beginning.
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AirTag accessories for nonsense
If the price of iPhone accessories is justified, the price of AirTag is laughable. You can buy one AirTag for 990 CZK, but a leather key fob for it for 1 CZK. The accessories for him are thus more expensive than the product itself. And that's no Hermès, that's just the classic key ring. Yes, there is still a lightweight polyurethane strap, but that costs as much as the AirTag itself. You really don't want this.
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If you then look at the offer of cases for MacBooks, you will find the only one from the Apple workshop. It is a leather sleeve for a 12-inch MacBook priced at CZK 4. Yes, that MacBook, which Apple has stopped selling for a long time, but apparently has a lot of overpriced accessories left in stock for it that nobody wants, because why else. Instead, it offers a lot of accessories from third-party manufacturers with whom it has certain cross-selling arrangements. Someone can't get into the Apple Online Store just like that.
Spring refresh?
Apple is the most active when it comes to offering adapters, cables and adapters. Spring is upon us, and quite possibly the Spring Keynote is upon us, after which Apple puts on sale a new color of its accessories, i.e. typically covers for iPhones or straps for Apple Watch. Going by the trend so far, it doesn't look like we can expect anything more. The question is also whether we even want it.
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The competition shows that they can make very high-quality, useful, beneficial solutions at disproportionately lower prices. In addition, it does not even need the MFi certification, from which Apple receives considerable funds. Maybe the company could reconsider its efforts in this regard - either get rid of it completely, or at least add it (but certainly not on the price).
I don't understand this lament of Kos. I usually choose accessories elsewhere than Apple, and it cannot be said that they are cheaper. Rather the opposite. Of course, there are also a number of cheap alternatives. So where is the problem? Compared to cheap alternatives, does Apple offer something of good quality, but not exactly cheap? What are you crying about? When was the last time you went to the cinema? Does half a liter of coke for a hundred seem acceptable there? They directly spit on your head there and don't even try to pass it off as rain. And there is no cheap alternative there, i.e. something like if Apple forbade you to use accessories other than its own, and made them several times more expensive. So what is the Kos lamenting here?