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The App Store is huge. It offers an incredible amount of content, be it apps or games. But this amount of content is easy to miss if no one shows it to you. How do you find out that a developer has released a new title? Probably from a press release in an email the developer sent you, or web magazines that inform you about them (like us). Certainly not from the App Store.

But where should you really learn the really "hottest" things in the app world? Of course, in the first tab of the App Store, which is called Today. But what will you find here? Well, everyone probably has something different here, because the App Store tries to recommend content to you based on your behavior. Too bad I'm off his charts because the one he shows me is completely irrelevant.

Are you the same way? 

If I look at the applications that are recommended to me here, they keep spinning in a circle. I keep seeing the same game collections here, usually just simple games that I've been ignoring for years. So what is the App Store learning? If you click on your profile, you will find a bookmark here Personal recommendation. After opening it, you will find information about how Apple tries to offer you a personalized user experience while maintaining security.

It does so based on your interaction with the App Store, i.e. according to the apps and games you buy, subscriptions you make, orders and ratings and reviews. But in addition to that, it also includes the history of viewing the App Store, searching in it, updating applications, etc. In the end, you will learn that Apple is following your every move in the App Store, but unfortunately the result does not correspond at all. For example, I installed Alien: Isolation as the last game. So where is something similar to this genre or topic? Even Blackout hasn't been offered to me by the App Store yet. He probably knows I'd send him somewhere anyway.

New apps, features and content without new apps, features and content 

Apart from the Today menu, there are still a lot of tabs in the Games and Applications tabs. So in the second case I see Indispensable applications (like I need Snapchat or Tinder), Favorite apps (as if I wanted to meditate or worse, monitor my monthly period), Apps that we enjoy now (who can be interested in LinkedIn?) etc. And then there is the section New apps, features and content, that is, what I would expect it to present to me with what I am looking for. But nowhere, nothing new and interesting here either. Constantly the same and repetitive.

New events that contribute only to the overall lack of transparency of the content of the entire card are completely out of the question. If the App Store wants to do it this way in the future, I worry about its meaning. With the exception of the rankings of the most downloaded applications and games, the only meaningfully recommended content comes to me in the rubric Soon, which you can find under the Games tab. That way you at least know what's coming and you can "pre-order" such a title. And this step will definitely pay off, because once the title is subsequently released, you probably won't find it anywhere except for a search. Oh well, I'm going to clear my app usage data and see what the App Store has to say in a month or two. 

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