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When introducing the iPad Pro, Apple made it quite clear that the company relies on developers who will only show with their applications how much potential is hidden in the new professional tablet. iPad Pro has a beautiful large display and unprecedented computing and graphics performance. But that is not enough. In order for an Apple tablet to replace a desktop computer in the work of professionals of all kinds, it will have to come with applications that match the capabilities of desktop ones. But as the developers point out which interviewed magazine The Verge, that can be a big problem. Paradoxically, the creation of such applications is prevented by Apple itself and its policy regarding the App Store.

Developers talk about two key problems, due to which truly professional software is unlikely to enter the App Store. The first of them is the absence of demo versions. Creating professional software is expensive, so developers must be paid accordingly for their applications. But the App Store doesn't allow people to try the application before buying it, and developers can't afford to offer software for tens of euros. People will not pay such an amount blindly.

"Sketch it's $99 on Mac, and we wouldn't dare ask someone to pay $99 without looking at it and trying it," says Pieter Omvlee, co-founder of Bohemian Coding, the studio behind the app for professional graphic designers. "In order to sell Sketch through the App Store, we would have to drop the price dramatically, but since it's a niche app, we wouldn't sell enough volume to make a profit."

The second problem with the App Store is that it does not allow developers to sell paid updates. Professional software is usually developed over a long period of time, it is regularly improved, and in order for something like this to be possible, it has to pay off financially for the developers.

"Maintaining software quality is more expensive than creating it," says FiftyThree co-founder and CEO Georg Petschnigg. "Three people worked on the first version of Paper. Now there are 25 people working on the app, testing it on eight or nine platforms and in thirteen different languages.”

Developers say software giants like Microsoft and Adobe have a chance to convince their customers to pay regular subscriptions for their services. But something like this cannot work for a wide variety of applications. People will hardly be willing to pay several different monthly subscriptions and send money to a number of different developers each month.

For that reason, a certain reluctance of developers to adapt already existing iOS applications to the larger iPad Pro can be seen. They first want to see if the new tablet will be popular enough to make it worthwhile.

So if Apple doesn't change the concept of the App Store, the iPad Pro may have a big problem. Developers are entrepreneurs like everyone else and will only do what is financially rewarding for them. And since creating professional software for the iPad Pro with the current App Store setup probably won't bring them a profit, they won't create it. As a result, the problem is relatively simple and probably only Apple engineers can change it.

Source: The Verge
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