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Press Release: Alza.cz will offer enthusiasts the opportunity to preferentially purchase the iPhone X in a Dutch charity auction. Equally 100% of the amount above the standard selling price will be donated to support selected non-profit organizations.

Every year the demand for iPhones exceeds the supply by many times, but this year is absolutely extreme. Almost 10 pre-orders, of which Alza.cz will be able to satisfy only less than two percent of customers, is living proof of this. The situation then turns to speculators – at the moment, you can already watch the iPhone X offer on various auction servers for absolutely nothing exorbitant prices. In this way, the company wants to distinguish itself against the unfair behavior of some philatelists who take advantage of the situation and buy up phones
and resell at many times higher prices. The additional amount collected from the charity auction will go to the public benefit organizations of the buyer's choice Way home, Life for children a A diverse company.

"For several years, Alza.cz has not stopped surprising us with how it thinks about its partners from the non-profit sector. It's great to get new donors in this unconventional way, we really like the idea. We look forward to another interesting support opportunity and wish those interested in iPhone X good luck in the auction.” said Helena Štohanzlová from ops Cesta domý.

“I've been looking forward to the iPhone X since it was introduced, so I'm a little disappointed by the news of the desperately low production numbers. I welcome Alza's step, because I have already slowly started looking at various auction servers and the high prices literally took my breath away. Thanks to the charity auction, I can buy an iPhone X and also support a good cause, which is key for me." stated businessman and investor Tomáš Čupr, who promised to participate in the event.

"The most important thing for us is always a satisfied customer, who can be immediately happy with the purchased product and, in the case of the iPhone X, enjoy super-modern functions. However, the current situation surrounding this hot new product is primarily for professional resellers, who are profiting disproportionately from enthusiastic customers. That's why we decided on this bold socially responsible step, which from our point of view definitely makes sense." stated Petr Bena, sales director of Alza.cz

The Dutch auction is a type of open auction where the price is gradually reduced - in this case, a contribution to the non-profit sector, by CZK 3 every day. This means that on the day the sale starts, iPhone X can only be purchased with a charity contribution of CZK 000, the next day CZK 15, etc. ... until stocks last. The auction will start on Friday, November 000, 12 at 000:3 a.m. Customers will be able to pick up the first items in Prague's Holešovice from 11:2017 p.m.

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