Jiří Filip Press Release: The Alza.cz e-shop is preparing to celebrate the opening of a brand new brand store for Apple products, the so-called Apple Shop, this weekend. It was created by rebuilding a popular showroom in Prague's Holešovice, and its design and range of services will make it one of the most modern in the region of Central and Eastern Europe. In addition, attractive competitions for shopping vouchers and discounts on flagship models are prepared for first-time visitors.
New Apple Shop will open this Friday, March 10, at 8 o'clock in the morning in the most frequented Alzy store. Whoever stands up will be the first to purchase selected models with a discount of up to 20% - including MacBook Air 13″ and iPhone 14 Pro – or compete for gift vouchers worth up to 20 crowns. Undoubtedly, the expanded offer of the Apple portfolio to try out, the possibility of personal consultation and training, and last but not least the improved design of the store, which is as close as possible to the environment of stylish foreign Apple Stores, will also be a big attraction.
"Within the new Apple Shop, customers can familiarize themselves with the complete range of Apple products available on the Czech market, including hot new products. On an area of 75 m2 they can try over seventy products, from the latest iPhones, through MacBooks, Apple Watch to original accessories, and consult directly with Apple experts about them. As part of the above-standard services, various trainings will also be held at the store, for example how to take the best photos with an iPhone or how to improve efficiency on a Mac. Trained employees will also gladly help with the basic settings so that the customer can start using the device immediately," says Ondřej Fabiánek, director of the Alza.cz sales network.
In terms of design, the new large-scale digital wall with the presentation of Apple news will attract attention at first glance in the renovated premises. The improved layout of the shop-in-shop in turn provides more space for customers and for the display of a larger number of products such as Mac mini or a wider portfolio of branded accessories. Most of the goods will be available in stock directly at the store.
Special discount events will last as part of the grand opening from Friday 10th to Monday 13th March, and only when purchasing directly at the new Apple store in the Holešovice showroom.
