Apple: AirPods have become a cultural phenomenon, we can barely keep up with demand

1. 5. 2019

As part of the announcement of its financial results for the second quarter of this year, Apple also boasted, among other things, that wearable electronics from its production managed to achieve other significant successes in the field of sales. In addition to the Apple Watch, wireless AirPods are also doing great. It was their ever-increasing success that Apple CEO Tim Cook and CFO Luca Maestri spoke about when announcing the results.

Tim Cook made a joke about AirPods during the announcement, saying that they have become "nothing less than a cultural phenomenon" among users around the world. The truth is that, especially in the last few months of its existence, AirPods managed to become not only a popular and desired product, but also a grateful target of various jokes and a topic for memes.

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Luca Maestri, on the other hand, said that Apple is working hard to keep up with the high demand from its customers. This could mean, among other things, that Apple may have managed to sell more AirPods during the second quarter of this year than originally planned, and that the demand for the headphones is unexpectedly high.

The balance between demand and supply for AirPods has been a problem for Apple practically from the beginning. Already in 2016, when the first generation of wireless headphones from Apple was released, many customers had to wait longer than usual for their dream AirPods. Apple failed to fully satisfy the demand for AirPods even in the Christmas season, not only in 2016, but also in 2017. But last year's Christmas season has already entered history in a way.

Source: 9to5Mac

Topics: Luca Maestri, Apple WatchSE, financial results, AirPods, headphones, handset, wireless, Tim Cook, 9to5mac, Apple Watch

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